Why Use Geofence Advertising?

What Is Geofencing?  Well, it is not the act of dressing in an all-white uniform and challenging folks around the globe to a sword fight with a flexible metal sword.  What it is, in fact, one of the essential tools to get your business found locally. Geofencing is a way to create a digital “fence” to determine when a device like a smartphone has entered the fence, permitting messaging to the device via text messaging or email.  This is accomplished by using global positioning (GPS) or radio frequency identification (RFID) data to create a virtual boundary.  This location-based knowledge is a powerful way to market to a prospective customer near your business as if you’re offering legal services to the Philadelphia market, someone in San Francisco is unlikely to benefit from messages about your business and services.So how does this work as a practical matter?  When Geofencing is used, hyper-local triggers can be set up triggering new and specific ways […]