Performance First Medical
You already know that online marketing can be an excellent resource for getting new patients, but it takes more than a website to stand out from the bunch. At Performance First, we specialize in website development and online marketing campaigns designed specifically for the medical field. We can help you grow your practice and build your reputation in the community with a comprehensive campaign that incorporates eye-catching web design, effective marketing solutions, and online reputation management.
Want to take your practice to a new level? We let our results speak for themselves. We deliver real results or you pay nothing!
Your website can be the greatest marketing tool for your practice — but only if you use it correctly. We combine intuitive web design with an effective marketing strategy to get your website on the first page of search engine results where potential patients can find you. Because your website is essentially your calling card, we will help you show off your work and convert visitors with responsive before-and-after photo galleries.
At Performance First, every medical website we develop includes: — Innovative custom web design with unlimited pages, hosting, maintenance, SEO, content management, and domain name — Mobile-friendly responsive design that adapts to visitors on any device — Original and relevant medical website copy — Keyword research and SEO optimization — Intuitive controls for you to take over
Physician Reputation Management
Reputation management is important for any business, but it’s essential with a medical practice. In today’s marketplace, most people do research online before making an appointment or any commitment for medical, therapeutic, or cosmetic treatments. According to recent research, for every one person who makes an online complaint, a business can lose up to 10 customers. Other research indicates 13% of people with a negative interaction tell over 20 people about their experience. If you don’t foster happy patients to leave reviews and take steps to manage your reputation, you’re allowing others to tell the narrative of your practice.
The goal of reputation management is reducing the impact of negative information and helping good information about your practice dominate search results. This can include creating blog posts, social media posts, press releases, Youtube videos, and third-party pages to cast your practice and services in the best possible light and sometimes responding first-hand to negative feedback to clear up problems.
Geofencing is an effective location-based marketing tool to deliver ads within a defined geographic area. With geofencing, you can drive potential customers to your website and reach your ideal demographics. This innovative approach means you aren’t wasting time and money targeting areas that don’t make sense for your medical practice.
Social Media Management
An active and engaging social media presence can be a major asset to any practice. Your social media profiles allow you to educate your target audience, explain services and procedures, highlight deals, and share industry news that’s relevant to your potential patients. At Performance First, we will develop a comprehensive social media strategy to establish trust, build your brand, and expand your audience of potential patients.
What social media can do for your practice: — Improve your search engine rankings. The more social signals your website sends out, the high you’re ranked by Google to boost online traffic. — Amplify your brand. Quickly expand your reach as followers and friends share your content. — Reach your audience 24/7. — Engage with patients to establish trust and generate leads. With social media, you can answer questions visitors have about a procedure, share your insight on trending news, and highlight your skills and experience with before-and-after galleries. — Maximize your return. Social media offers an excellent return on investment to increase exposure and get new payments with minimal investment.
Search Engine Marketing (SEM)
Search engine marketing is an effective marketing strategy that delivers fast results. SEM involves placing targeted ads in a user’s search engine results that are only visible to users that fit your demographic and location criteria. When you advertise on Google, Yahoo, and Bing, your ads are placed above organic results for greater visibility. You will only pay when someone clicks on your ad.
At Performance First, we offer: — Specialized medical pay-per-click campaigns. Organic search results can be unpredictable and are only controlled by the search engine. Pay-per-click advertising puts you in control with consistent page-one placement. At Performance First, we will leverage your marketing budget to maximize your investment using a combination of pay-per-click ads and other solutions for short-term and long-term results. We have the skill and experience necessary to help you increase your leads month after month. — Comprehensive PPC management. Managing a pay-per-click campaign can be time-consuming and frustrating. With Performance First, you don’t need to do the hard work yourself. Our PPC experts will handle everything from identifying effective keywords for your market to developing PPC ad copy and actively managing your campaign to keep performance on track. — Active monitoring of your campaign. A pay-per-click campaign needs frequent monitoring of your positions with adjustments to your bidding amounts per keyword. We will help you stay on top with active monitoring and adjustments to keep your cost as low as possible and funnel your budget into ads that deliver the best results.
Get Started Today At Performance First, we employ a unique approach that sets us apart from other medical web development agencies. As a full-service SEO and web development agency, we offer the services you need to grow your practice and bring in new patients through cost-effective PPC ads, SEO, innovative web design, video marketing, geofencing, and more. We deploy only effective and proven marketing strategies to help your practice stand out. We have years of experience helping surgeons and dermatologists develop their brands and we look forward to the opportunity to help your practice achieve even greater success.
Are you ready to show your community exactly what makes your practice unique? Bring in new patients and expand your online presence today with our complete marketing solutions. At Performance First, you will get real results or you won’t pay anything for our services. Contact us today to develop a customized approach to put your practice on top in your area.