Everything You Need to Know About Data Breaches

Everything You Need to Know About Data Breaches

A data breach occurs when there is an unauthorized release of classified or sensitive information, which may include passwords, credit card numbers, confidential data, or other private information. A data breach can occur either by accident or through deliberate action; an official with access to the information may expose the data by mistake, or an unauthorized individual, also known as a cybercriminal, may hack into a company’s database. Many people believe that only large corporations are susceptible to data breaches. However, smaller organizations can fall victim to data breaches as well. A data breach can have massive consequences for both your company and for your clients. Not only does your reputation take a hit, but your clients have to face the negative outcomes of having their information stolen. Stolen bank or credit card numbers can result in large sums of money lost, and cybercriminals can use personal information to commit identity theft or fraud. On top of all of this, […]

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What is the Difference Between SEM and SEO

What is the Difference Between SEM and SEO

There are many terms and acronyms that are used in the online marketing world, and it is easy to feel confused if you don’t know what everything means. Search engine marketing (SEM) and search engine optimization (SEO) are two terms that people often mix up. Search Engine Marketing and Search Engine Optimization are two key aspects of online marketing, and it is easy to get confused between the two due to how similar they are. SEM and SEO are closely-related, however, there are distinctions between the two. The purpose of Search Engine Optimization (SEO) is to increase traffic to a website by increasing the sites ranking on search engine result pages. This includes making use of relevant keywords that search engine algorithms pick up on, creating consistent and high-quality content, and much more. Backlinks, which means having other well-known websites link back to your website, as well as getting shares on social media also tie into SEO. All of these […]

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Avoid These 5 Mistakes When Designing Your Website

Avoid These 5 Mistakes When Designing Your Website

There are many small errors which you can make while designing your website that will turn users away. It is important that you are aware of common mistakes to watch out for, so that you can create the best web design. One of the best ways to create an effective web design is to hire a professional digital marketing company. This is where Performance First Marketing can assist you. Our team of marketing specialists has the expertise necessary to design a website that will draw in your desired audience and help you meet your firm’s goals. Allow us to guide you through your web designing process. We can ensure that you do not make critical errors when designing your site. Below are some common web design mistakes to avoid making: Your site is not optimized for mobile Mobile optimization is an increasingly prevalent aspect of digital marketing, as more and more people are conducting searches from mobile devices. Making your […]

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5 Tips for Mobile Optimization

5 Tips for Mobile Optimization

People love their phones. More and more people are searching from their mobile phones versus a computer, making mobile optimization an increasingly important part of a strong marketing strategy. What is mobile optimization? Mobile optimization means making the necessary adjustments to your website so that people who access your site from their mobile phones have a user-friendly experience. Mobile-first indexing is an SEO trend that is growing in 2019. This is Google’s newest attempt at making web searches easier for mobile users. Google is now using the mobile version of your website to determine the indexing and ranking of your site. It is crucial that your site is optimized for mobile searches in order to keep up with this trend. This is where Performance First Marketing can assist you. Our team has the expertise necessary to transform your site into one that is optimized for mobile use. Allow us to guide you through this process. Here are some tips to […]

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7 Digital Marketing Tips for Law Firms

7 Digital Marketing Tips for Law Firms

We live in a digital world. A vast majority of people who are in need of lawyers are searching for them through search engines such as Google. Having a solid online presence for your law firm is important in order to remain competitive. This entails having an informative and user-friendly website, engaging advertisements, and high-quality content. All of these factors work together to draw clients’ attention and create interest in your firm. 1. Utilize SEO SEO stands for search engine optimization and is a way of getting your site to rank higher in search engine result pages. Making use of keywords is one of the most essential aspects of SEO. Keywords are the words and phrases that users type into their search engines. Having an understanding of what your target audience is searching for allows you to strategically place relevant keywords into your copy, increasing the likelihood that your content gets seen. Including links back to your own site, as […]

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10 Terms That Every Online Marketer Should Know

10 Terms That Every Online Marketer Should Know

As you begin to immerse yourself into the world of online marketing, there are many words and phrases that you will see come up over and over again. Familiarizing yourself with the marketing lingo helps you understand what exactly it is that you are doing as you start implementing new marketing strategies. Here are ten key terms that anyone involved in marketing should know. Analytics Analytics is a way of measuring significant trends in data. This is important in digital marketing because it can show you how effective your marketing strategies are. Some trends you can measure are total visits to your site, bounce rate, and return on investment (ROI). B2B (Business to Business) This refers to businesses that sell to other business. B2C (Business to Consumer) This refers to businesses that sell to consumers directly. Bounce Rate Your bounce rate is the percentage of users who visit one of your website’s pages and then click off without interacting with […]

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Four Tips For Creating Quality Content

Four Tips For Creating Quality Content

Content marketing is a marketing strategy that centers around the creation and publication of content with the intention of drawing in a specific group of people. Content marketing has the potential of being a highly effective addition to your firm’s marketing strategy. It is important to note, however, that the type of content that you produce is determinant of your success. Regularly producing high quality and relevant content will help you attract new clients and grow your practice. Our team at Performance First Marketing has extensive knowledge of content creation and can help you determine how to best reach your desired audience. Below are four tips to assist you in your efforts to create better content. Stay Updated In order to create high-quality content regarding your craft, you need to keep yourself informed on the latest happenings in your business. Dedicate time every day to doing research on what is going on in your area of law. This means reading […]

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How to Attract New Clients to Your Law Firm

Clients are what keep law firms in business. Figuring out how to get new clients is a top priority for any firm that wants to remain successful. With so many options as to how you can go about growing your business, you may feel unsure of how to know which strategies are best for your firm. One of the best things that you can do in your efforts to grow your practice is turn to the professionals. Asking successful lawyers what has helped them draw in clients is a great place to start. If it worked for them, there is a good chance that it might work well for you. Additionally, hiring a professional marketing team is the best way to ensure that your firm comes up with a marketing plan that will attract your target audience. Allow us at Performance First Marketing to assist you in expanding your firm. Our team has the expertise and the experience necessary to […]

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5 Effective Advertising Techniques for Law Firms

5 Effective Advertising Techniques for Law Firms

Marketing is crucial for attracting new clients and growing your firm. The advertising techniques that you choose to determine how your brand’s name is viewed by potential clients. Here are five techniques that will help you improve your law firm’s online image and continue to attract a larger audience. Unique Branding Crafting your firm’s brand is the first step to effective advertising. Branding requires you to define your law firm’s image and message. What is it that you want to portray to your audience? Once you’ve answered this question, you can move forward with marketing your firm. The idea is to tell potential clients why they should choose your firm. Your advertising methods should clearly outline what it is that makes your firm special. Make Your Website User-Friendly Online-users value convenience. Ensuring that your firm’s website has a simple and easy to navigate format will appeal to users. Your site is your opportunity to explain to your audience who your […]

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5 Law Firm Marketing Strategies to Make Use of in 2019

5 Law Firm Marketing Strategies to Make Use of in 2019

Having a strong online profile is essential in order for your firm to remain competitive. Your use of digital marketing strategies affects how people view your company. There are so many online marketing strategies that your law firm can make use of that figuring out which ones will be the most effective can seem like a daunting task. Hiring a professional marketing company is the best way to come up with a digital marketing plan for your firm. This is where Performance First Marketing can help. Our team has the expertise to determine which marketing strategies your firm should make use of. Below are some of the top marketing strategies that your firm can start using in order to grow your online presence. Identify Your Target Audience Determining exactly who you are trying to appeal to is the first step in successful digital marketing. This makes it possible to craft content that this group will find attractive, which will draw […]

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