How to Make Use of Social Media Polls

How to Make Use of Social Media Polls

Social media polls are a good way of getting your audience interested in your content. Many social media platforms offer a poll feature, including Twitter, Instagram, and Facebook. There are many reasons that social media polls are effective in increasing user engagement. People like participating in polls and contributing to their opinions. Another plus is that they don’t take much time, so people are likely to do them. All they need to do is read a question and select a response. Not only do polls increase engagement with your online content, but they also provide valuable information about your users. Polls allow you to ask your audience questions that help you get to know their needs and wants. Having a strong understanding of your target audience makes it so that you can create content that they want to see. Having the guidance of a professional marketing team can prove useful when beginning to implement social media polls into your company’s […]

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SEO Tips for Beginners

SEO Tips for Beginners

Understanding search engine optimization (SEO) is a crucial part of creating a successful digital marketing plan. The online marketing world is so fast-paced that keeping up with the latest SEO trends can prove challenging. That said, mastering the basics of SEO can help boost your site’s ranking on search engine result pages. Here are a few basic tips for those who are just starting out with SEO. Keyword Research Keywords are an extremely important aspect of SEO. Conducting research allows you to determine what keywords your audience is searching for so that you can make certain to include those keywords in your content. That way, people searching for relevant keywords are directed towards your site. There are several options for online tools that guide you through the process of researching keywords. These tools allow you to discover what your intended users are searching for, so you can create content that will appeal to this group. Produce High-Quality Content In order […]

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5 Tips for Directing Traffic to Your Website

5 Tips for Directing Traffic to Your Website

Once your company has designed its website, the next step is to get people visiting your site. You need users interacting with your site in order to achieve your website’s goals. There are several techniques that are helpful for increasing the flow of traffic to your website. Having the help of a professional marketing team is especially useful when trying to increase visits to your site. This is where Performance First Marketing can assist you. Our team of experts has the knowledge necessary to help you implement a successful marketing strategy that will prove effective in drawing in your target audience. Produce Unique and Relevant Content You are going to attract more traffic to your website if you are consistently producing content that is useful and beneficial to your target audience. Clear and well-written content is going to appear attractive to your intended audience and will increase the odds that they will return to your site. Additionally, they are going […]

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Tips for Success with Facebook Ads

Tips for Success with Facebook Ads

Tips for Success with Facebook Ads | Facebook Advertising is rising in popularity as a platform that allows businesses to create and run their own advertising campaigns. One of the most appealing aspects of this service is that it provides metrics on the effectiveness of these campaigns, allowing your business to track the success of your ads.

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Tips for Conducting Market Research

Tips for Conducting Market Research

Creating a marketing plan that will effectively capture your target audience’s attention requires learning exactly what these users wants, needs, and what their interests are. Having knowledge about the consumers that you are trying to attract will help you come up with effective marketing strategies. Market research allows you to acquire information about your intended audience. There are two types of market research that your firm can use to collect data: primary and secondary research. Primary Research Primary research is done by directly seeking out information about your audience and their behaviors. You can do this through surveys, customer interviews, and focus groups. Primary research can either be conducted through explorative research or specific research. Exploratory research focuses on identifying broad issues that a company can take on. This is typically the first step taken when beginning to conduct research. One way to do this is through asking general questions either through surveys or through interviews. Specific research goes more […]

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How to Use Visuals on Your Website

How to Use Visuals on Your Website

Websites are a crucial part of a successful digital marketing plan. Keep in mind when designing your site that visuals are an incredibly effective addition to your company’s website. Visual content is attractive to viewers and is a useful way to capture your audience’s attention. Add a Header Including a header is a fantastic way to welcome users and get them interested in engaging with your page. Use Original Photos Photos make your website look visually appealing. Using your own photos is a much better option than using standard stock images. You can either take photos yourself or hire a professional photographer to take them for you. Create Infographics Infographics are a highly effective way of displaying data. Use them to your advantage when displaying statistics about your company. Include Animations Moving animations are eye catching and are sure to get viewers’ attention. You can use animations in a variety of ways, such as to emphasize a particular section of […]

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Everything You Need to Know About Data Breaches

Everything You Need to Know About Data Breaches

A data breach occurs when there is an unauthorized release of classified or sensitive information, which may include passwords, credit card numbers, confidential data, or other private information. A data breach can occur either by accident or through deliberate action; an official with access to the information may expose the data by mistake, or an unauthorized individual, also known as a cybercriminal, may hack into a company’s database. Many people believe that only large corporations are susceptible to data breaches. However, smaller organizations can fall victim to data breaches as well. A data breach can have massive consequences for both your company and for your clients. Not only does your reputation take a hit, but your clients have to face the negative outcomes of having their information stolen. Stolen bank or credit card numbers can result in large sums of money lost, and cybercriminals can use personal information to commit identity theft or fraud. On top of all of this, […]

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What is the Difference Between SEM and SEO

What is the Difference Between SEM and SEO

There are many terms and acronyms that are used in the online marketing world, and it is easy to feel confused if you don’t know what everything means. Search engine marketing (SEM) and search engine optimization (SEO) are two terms that people often mix up. Search Engine Marketing and Search Engine Optimization are two key aspects of online marketing, and it is easy to get confused between the two due to how similar they are. SEM and SEO are closely-related, however, there are distinctions between the two. The purpose of Search Engine Optimization (SEO) is to increase traffic to a website by increasing the sites ranking on search engine result pages. This includes making use of relevant keywords that search engine algorithms pick up on, creating consistent and high-quality content, and much more. Backlinks, which means having other well-known websites link back to your website, as well as getting shares on social media also tie into SEO. All of these […]

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Avoid These 5 Mistakes When Designing Your Website

Avoid These 5 Mistakes When Designing Your Website

There are many small errors which you can make while designing your website that will turn users away. It is important that you are aware of common mistakes to watch out for, so that you can create the best web design. One of the best ways to create an effective web design is to hire a professional digital marketing company. This is where Performance First Marketing can assist you. Our team of marketing specialists has the expertise necessary to design a website that will draw in your desired audience and help you meet your firm’s goals. Allow us to guide you through your web designing process. We can ensure that you do not make critical errors when designing your site. Below are some common web design mistakes to avoid making: Your site is not optimized for mobile Mobile optimization is an increasingly prevalent aspect of digital marketing, as more and more people are conducting searches from mobile devices. Making your […]

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5 Tips for Mobile Optimization

5 Tips for Mobile Optimization

People love their phones. More and more people are searching from their mobile phones versus a computer, making mobile optimization an increasingly important part of a strong marketing strategy. What is mobile optimization? Mobile optimization means making the necessary adjustments to your website so that people who access your site from their mobile phones have a user-friendly experience. Mobile-first indexing is an SEO trend that is growing in 2019. This is Google’s newest attempt at making web searches easier for mobile users. Google is now using the mobile version of your website to determine the indexing and ranking of your site. It is crucial that your site is optimized for mobile searches in order to keep up with this trend. This is where Performance First Marketing can assist you. Our team has the expertise necessary to transform your site into one that is optimized for mobile use. Allow us to guide you through this process. Here are some tips to […]

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