How do I get my firm visibility on the internet? This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to? Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed. The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search. According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these searches come from mobile devices and this isn’t just for a place to go have dinner or recreation but now for professional services. So, what do you do?
One key starting point is to have an up to date, Search Engine Optimized website that properly utilizes keywords, location tags and product or service information consistently. The algorithms used by search engines and social media sites depend on consistency and accuracy when they poll the web looking for appropriate matches. This is both an art and a science and it is best to have a professional marketing business assist you with this.
Create and leverage a blog. Blogs are a meaningful way to showcase short stories and informational pieces about your business and just like any advertisement, need to be done regularly. Performance First Marketing offers a Blog Distribution Network to drive this opportunity for your firm. Using blogs in a strategic way to create a narrative that is contemporary with information and events pertaining to your firm is essential to get found on the “near me” search and the more relevant information your blog contains the more likely you are to be near the top of these searches. Blogs are also useful for showcasing your services, recent success and general information about your firm and its practice areas.
Make sure your firm is in the proper Directories and Review sites. These are sites such as Google My Business, Yelp, and Angie’s List to name just a few well-known sites. Listing on these sites and other directories help you get found in the cities and markets you are targeting.
With local search trends growing as there are more and more customers turning to this tool when looking for a product or service it is essential that your firm has the best chance to get found when a new customer needs you. Call Performance First Marketing and we will help you get to page one of all the three major search engines and make sure that your firm is VISIBLE and not just some billboard in the desert.
By admin on December 27th, 2017 in Services
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