Each month, over 100 billion searches take place on Google. That’s one hundred billion reasons to ensure that you’re doing all you can to increase your search engine optimization (SEO). Of all possible marketing strategies that exist, it’s easy to argue that SEO is the most cost-effective. In an average year, most businesses spend the majority of their online marketing budget on SEO and pay-per-click advertising. According to entrepreneur.com, companies spent $65 billion on SEO in 2016. That’s because they know that search engines like Google bring results – increased traffic that translates into leads that translate into real business. Every marketing strategy and channel has its rationale. Perhaps Twitter is the best way to create an online contest, or email campaign the best method by which to promote a special offer. But search engines have been shown to be successful at delivering low-cost, ongoing value on a long-term basis. Any business not investing in SEO is leaving a […]
Why you absolutely must include SEO in your marketing strategy
How do I get my firm visibility on the internet?
How do I get my firm visibility on the internet? This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to? Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed. The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search. According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these […]
10 Ways to Get Your Website Noticed
1. Show up on Search Engines Make sure your site is optimized for search engines of SEO (Search Engine Optimization). This is both an art and science but if done properly will increase the quality and quantity of traffic to your website. through organic (unpaid) search results. Tools such as “keywords” and positioning key content throughout your website will be one of the primary ways to help you succeed at SEO. 2. Search Engine Marketing Search Engine Marketing (SEM) is essential to get your site at the top of the listing page when a search for “YOUR SERVICE” near me is done. This will cost a little money for advertisement purchases but can be a very efficient use of marketing funds. 3. Get Listed In the cyber world, getting listed in online directories is better than having a personal assistant. These are effectively sites you’ve heard of and they work really hard getting people to their sites and once they […]
Do you have enough citations on your site?
Do you have enough citations on your legal website? Do you have enough citations? Sounds like an “opposite” question given that most folks don’t want any citations. The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight. The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street. In the World […]