Do you have enough citations on your site?

Do you have enough citations on your legal website? Do you have enough citations?  Sounds like an “opposite” question given that most folks don’t want any citations.  The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight.  The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street.  In the World […]