Each month, over 100 billion searches take place on Google. That’s one hundred billion reasons to ensure that you’re doing all you can to increase your search engine optimization (SEO). Of all possible marketing strategies that exist, it’s easy to argue that SEO is the most cost-effective. In an average year, most businesses spend the majority of their online marketing budget on SEO and pay-per-click advertising. According to entrepreneur.com, companies spent $65 billion on SEO in 2016. That’s because they know that search engines like Google bring results – increased traffic that translates into leads that translate into real business. Every marketing strategy and channel has its rationale. Perhaps Twitter is the best way to create an online contest, or email campaign the best method by which to promote a special offer. But search engines have been shown to be successful at delivering low-cost, ongoing value on a long-term basis. Any business not investing in SEO is leaving a […]
Category Archives: News
Why you absolutely must include SEO in your marketing strategy
Optimizing Video and the Power of YouTube
Videos are increasingly an integral part of any online marketing strategy, however, despite the increase in use and acceptance, the power of videos it common under-leveraged as video optimization is not as commonly practiced as website and content optimization. Taking these steps is essential to your video content taking full advantage of the hundreds of millions of hours of videos watched on YouTube every single day. In an article by Search Engine Land, there are factors that impact your YouTube ranking. Much like Google, YouTube has its own algorithmic hooks that drive rankings. These include: Watch time Keyword relevance, number of subscribers and viewer reactions such as comments, likes and dislikes. A few things you need to consider to benefit from the vast YouTube audience include: Provide the right types of content – make sure that the content is educational or appeals to the emotional needs of your target audience. It is important to recognize that viewers aren’t there looking […]
Finding Your Niche – The Most Important Factor for your Firm
Finding Your Niche- The Most Important Factor for your Law Firm Of all the factors to consider when marketing a product or service, or creating content to that end, one stands out above the rest. Many people neglect to even consider this factor. Some have never even heard of it. Yet this factor is key and disregarding it can spell certain doom for your business. At the same time, capitalizing upon it can produce dramatic success. The factor in question is that of targeting a specific niche. Determining the audience to which you want to market your product or service is key. If you don’t keep in mind the people who need what you can provide, how can you expect to reach them? And if you can’t reach them, you certainly can’t expect to find many clients or customers. This holds true for all businesses, across all industries, at all times, and throughout the world. Entrepeneur.com summarizes the concept in […]
New Website Launch
Performance First, a leader in the legal marketing arena, is proud to announce the launch of our brand new website, PerformanceFirstMarketing.com! Keep an eye on this space for all the latest news and valuable information to help take your Law Firms marketing to the next level!