Finding Your Niche- The Most Important Factor for your Law Firm

Of all the factors to consider when marketing a product or service, or creating content to that end, one stands out above the rest.  Many people neglect to even consider this factor.  Some have never even heard of it.  Yet this factor is key and disregarding it can spell certain doom for your business.  At the same time, capitalizing upon it can produce dramatic success.

The factor in question is that of targeting a specific niche.  Determining the audience to which you want to market your product or service is key.  If you don’t keep in mind the people who need what you can provide, how can you expect to reach them?  And if you can’t reach them, you certainly can’t expect to find many clients or customers.  This holds true for all businesses, across all industries, at all times, and throughout the world.

Entrepeneur.com summarizes the concept in a very effective manner:

“No business—particularly a small one—can be all things to all people. The more narrowly you can define your target market, the better. This process is known as creating a niche and is key to success for even the biggest companies. Wal-Mart and Tiffany are both retailers, but they have very different niches: Wal-Mart caters to bargain-minded shoppers, while Tiffany appeals to upscale jewelry consumers.”

Examples of finding your niche

Bloggers, for example, have to determine their content in a specific way.  They must focus on topics that will cater to their readers. Their posts have to cover subjects that will appeal to the general audience of their site.  If a blog about gardening covers methods of enriching soil one week, and the way state governments spend their tax revenue the next, people looking for gardening information will go elsewhere.  The blog will lose ad revenue or any services it markets.

Some bloggers publish content irrespective of its subject matter.  This is a hit-and-miss strategy, and without an overarching theme at the very least, it will never be effective.  No one searching for information will find the site, and if they do they will not be interested enough to stick around or keep coming back.

In the same way, everything about your marketing strategy must take into account your potential customer or client.  This begins with identifying the societal group(s) in which they exist by narrowing down the possibilities based on certain variables.  What age is your typical customer?  In what geographic region do they reside?  Are they of a particular ethnicity or gender?  What about their socioeconomic status?

Should you make the wise decision to choose Performance First Marketing to handle your marketing campaign, many of these issues will be addressed for you.  We will tweak all variables to work in your favor.  Your ideal customer will find you with ease.  You will see results in short order.  Contact us today.

Sources:

https://www.entrepreneur.com/article/240163