Why you absolutely must include SEO in your marketing strategy

Each month, over 100 billion searches take place on Google. That’s one hundred billion reasons to ensure that you’re doing all you can to increase your search engine optimization (SEO).  Of all possible marketing strategies that exist, it’s easy to argue that SEO is the most cost-effective.  In an average year, most businesses spend the majority of their online marketing budget on SEO and pay-per-click advertising.  According to entrepreneur.com, companies spent $65 billion on SEO in 2016.  That’s because they know that search engines like Google bring results – increased traffic that translates into leads that translate into real business.   Every marketing strategy and channel has its rationale.  Perhaps Twitter is the best way to create an online contest, or email campaign the best method by which to promote a special offer.  But search engines have been shown to be successful at delivering low-cost, ongoing value on a long-term basis.  Any business not investing in SEO is leaving a […]