Videos are increasingly an integral part of any online marketing strategy, however, despite the increase in use and acceptance, the power of videos it common under-leveraged as video optimization is not as commonly practiced as website and content optimization. Taking these steps is essential to your video content taking full advantage of the hundreds of millions of hours of videos watched on YouTube every single day. In an article by Search Engine Land, there are factors that impact your YouTube ranking. Much like Google, YouTube has its own algorithmic hooks that drive rankings. These include: Watch time Keyword relevance, number of subscribers and viewer reactions such as comments, likes and dislikes. A few things you need to consider to benefit from the vast YouTube audience include: Provide the right types of content – make sure that the content is educational or appeals to the emotional needs of your target audience. It is important to recognize that viewers aren’t there looking […]
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