Whether you’re a small, two-person firm or a large firm with multiple locations and hundreds of attorneys and associates, it should be obvious by now that you need a website. Websites are the primary method potential clients and recruits find and obtain information about your firm. It is also the primary means In the 21st century, not having a digital presence is akin to not having a sign outside your store.
But it is not enough to have just a website. You need a website that is functional, interactive, and connects with your visitors, so you can turn them into potential clients or attorneys. On top of this, your website must be optimized so it can be accessed by people using a smartphone or tablet. Here are a few development features your firm needs to have.
Responsive Web Design
According to a recent study, nearly three-quarters of the world will use just their smartphones to access the internet by 2025. For some firms, as much as 50% of all traffic comes from mobile users. Responsive web design means your site can be scaled to different resolutions, reordering content in an efficient and easy-to-read way. This will guarantee your visitors a tailored experience no matter what device they are using to access your website.
One of the most important aspects of a legal website is providing a secure space for visitors to browse and ask questions of attorneys. Ensure your website has regular security checkups and that visitor privacy is protected. The last thing you want is for a potential client to complain about how privileged information was obtained via your website.
Ease of Use
Many firms have websites with tons of information, including attorney profiles, practice areas, blogs, etc. This can make navigating legal website material cumbersome even if it is optimized for mobile devices. You need your website to be designed so users can easily access the pages and information that is of interest to them. For firms with a large number of attorneys and practice areas, this means implementing easy-to-use search tools so visitors can quickly find an attorney in their desired practice area and location.
Optimize for SEO
Through search engine optimization (SEO), you can draw traffic from people searching for legal expertise through search engines, such as Google or Bing. An SEO-optimized website will bring quality leads to your website faster, and combining this with a well-thought-out marketing plan will increase the number of interested visitors to your site.
Legal Website Development for Your Law Firm
The key to getting the most out of your website is an effective and intuitive website design combined with a comprehensive marketing strategy that directs traffic to your website. If your current website has little more than generic or duplicated content, or your firm has no website at all, Performance First is here to help with a custom law firm website design that helps you make the most of your marketing strategy. If you have an outdated website, a website that does not generate business for your firm, or you simply want an effective way to market your firm and reach new contacts, we are here to help. Contact Performance First today or call 818-949-2618 to learn more about our legal web development and marketing services to get started!
By Performance First on July 15th, 2019 in Services