Video traffic will account for 82 percent of all consumer internet traffic by 2021, with a threefold increase in global video traffic from 2016 to 2021, according to a September 2017 visual networking index from Cisco Systems, Inc., the largest networking company in the world. The index also estimated that live internet video will be 13 percent of internet video traffic by 2021 and is expected to grow 15-fold during that same time span.

For many companies, video’s ease of use makes it a preferable method of communicating a message to consumers. Videos are easily understood by most people who watch them and can help avoid the confusion and miscommunication a written text could involve.

Kinds of Video Marketing

youtube video marketing for law firmsWhen considering an investment in video marketing, you should first decide the types of videos you want to use. For example, a brand video can help tell a consumer about your firm’s history and explain the types of services you provide.

In addition, many law firms use testimonials from their clients. Consumers immediately identify with and trust people in similar places who speak honestly about their experiences.

Other kinds of videos might include interviews, presentations, or live events. Videos that answer frequently asked questions (FAQs) are also very popular.

Effect of Video on Your Search Engine Results

Keep in mind that visitors to your website are less likely to quickly leave your site (or “bounce”) when they are watching a video. Websites with videos frequently have lower bounce rates than websites without them.

The bounce rate is an essential factor in a website’s search engine results page (SERP) rankings. Having a video on your site not only helps you rank higher for more competitive keywords, but your company’s display on search engines can also be more prominent.

Using Videos to Generate Conversions

In addition to a website’s bounce rate, the other metric many companies contend with is the website’s conversion rate from casual viewer to a customer. It should not be surprising that landing pages containing videos often experience much better conversion rates than those without them.

Videos are a powerful way of grabbing and demanding a consumer’s attention. Without a video, companies can only guess where a website visitor will click and how long he or she will stay. By using a video, the business dictates how the consumer uses the website and guide them to the desired action.

Performance First Video Marketing Services

Performance First provides video production and video optimization services for law firms all over the country. We meet with you to discuss your strategy and can shoot video for you to publish directly to your website.

We handle every aspect of video production and make sure that your firm’s videos are shared across as many channels as possible to maximize their efficiency. Call (818) 949-2618 or contact us online to discuss your video needs with us and see how we can help.

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By on June 6th, 2018 in Services