The Importance of Making Your Website Mobile-Friendly

The process of making your website user-friendly on portable devices, such as tablets or smartphones is called mobile optimization, and this new practice is absolutely vital to your business’s online presence. According to a study conducted by Google in December of last year, 79% of users who are dissatisfied with their mobile website experience are less likely to do business with that same website again.

Design Is Key

More specifically, mobile optimization is a process that involves multiple aspects of a website, such as a website design and loading speeds. Most recently, companies have had to adapt their SEO (search engine optimization) strategies for both desktop and mobile platforms, as search engines across the web have been altering their algorithms for ranking content in terms of mobile searches. In order for your website to have the best visibility on the web, regardless of the device used, your small business should employ a responsive web design (RWD). These websites are designed to emit the same HTML code to all devices so that screen sizes do not affect the appearance of a webpage’s content.

Dealing With Loading Speeds

Another significant factor in a website’s success in terms of mobile traffic is the loading speed. Your business has the potential to lose a significant portion of potential clients simply because a web page was not able to load quickly enough on their cell phone. Luckily, there are plenty of resources online that will measure your websites loading speed and provide instant feedback. A websites speed or page load time can be influenced by a number of factors, from the number of redirects to file sizes. Additionally, cleaning up the coding for your website can also improve your website’s page speed.  

Keeping The Consumer In Mind

One tip that may seem counterintuitive to some people is to avoid incorporating Flash into your setup and to instead use HTML5. Pop-ups and busy or detailed click-options can also be a nuisance to the typical online user. It is important to make the experience on your website to be as simple and comprehensive as possible.Lastly, the SEO strategies you should employ should be specifically tailored to your business niche. While it may be difficult to stand out as being one of maybe a thousand personal injury attorneys in the country, if you specialize in dog bite accidents in Orlando, Florida, your website should definitely show that. By localizing your SEO strategy, you have the potential to bring in more traffic and more clients who are willing to buy into your services.

Keeping Up With the Trends

It can be overwhelming learning about the latest and most useful strategies when it comes to marketing your business online. However, succeeding in these fields is the key to your business’ future prosperity. That’s why you should turn to a team of specialists that know marketing best. If your law firm needs a comprehensive SEO plan, call Performance First Marketing at 818-949-2618 today to learn more.