Setting And Achieving Marketing Objectives For 2019

Setting And Achieving Marketing Objectives For 2019

Setting realistic marketing objectives and goals can be as hard as running a company. There is the pressure to always be changing, moving forward and growing. At the same time, there is a stress to keep your company alive and avoid risks that could bankrupt the company. Business can become laser-focused on bettering the company and lose sight of the customers. 

Yet, it is imperative that companies stay up to date on content marketing trends. The way to do this is to set achievable marketing objectives that balance the idea of growing results as a company while still creating a good or service that your customers love. 

Recent studies have begun to debunk the old theory that solely focusing on results would, in turn, produce results. Now, many businesses are starting to realize that serving your customers produces the best results. 

Realistic marketing objectives are ones that are crafted around the consumer and prioritizing their needs, while at the same time, hitting your company’s projected numbers and results. 

What Is A Marketing Objective?

Simply put, marketing objectives are goals set over a certain period of time. These goals should motivate your team to achieve success. These goals should be practical and measurable. Marketing objectives are not just goals that you want to achieve, but these objectives are also the “why” and “how.” It is important that companies discuss why they want to achieve these objectives and how they plan to achieve them. 

The “why” and “how” can also be described as your company’s hunger and its aspirational anchor. Your hunger is all those places where you fall short as a company, aspects that you are dissatisfied with. In other words, why you are setting objectives. Your aspirational anchor is the vision you have of your work in the future, or how you will achieve your objectives. These two things should drive your goal setting and keep your company on track. 

Setting Marketing Objectives Using The SMART Goal Framework

Determining your hunger and aspirational anchor gave you the “how” and “why” of your marketing objectives, and now, the SMART goal framework will help to identify what your actual objectives will be.

Specific – Your objectives should be specific in what area the focus will be centered on, such as visitors, leads, or consumers. It is also helpful to delegate roles to each team member and provide them with all the resources they will need to carry out their part. 

Measurable – As mentioned above, it is important to pick objectives that can be measured so that progress can be monitored. 

Attainable – Setting objectives that are practical is another thing companies need to focus on. It helps to base your current goals off your past numbers to push your company to do better, but at a reasonable pace. 

Relevant – Set objectives that relate to your company’s overall goals and values and ones that follow your industry’s current trends.

Time-bound – Working with deadlines puts some pressure on your team to continue working hard and urges them to accomplish their individual tasks. This also helps to keep the progress constant and consistent for the long term. 

Getting Started

Now that all the tools are laid out in front of you, it is to get started. Determining your company’s hunger and aspirational anchor and then utilizing the SMART goal framework will allow your company to set realistic and achievable marketing strategies. 

Our Los Angeles marketing company can help point you in the right direction when it comes to creating marketing strategies, objectives and content. We help companies broaden their reach, develop marketing campaigns, and even create marketing solutions.

Contact our marketing firm of Los Angeles at 818-949-2618 to learn more about our marketing on contingency program.