Law Firm Marketing Strategies To Beat The Competition
Developing a strong marketing strategy is crucial for every business. Without a developed strategy, a company won’t attract new customers and grow.
Law firms used to rely heavily on word of mouth, walk-ins, and even billboards. Yet, as the digital marketing world continues to grow, these tactics have started to become outdated and obsolete.
A majority of marketing is now being done online, with eye-catching and creative websites, social media advertisements, and even SEO strategies. Many consumers are going straight to the online options since they are more convenient and accessible almost anywhere, at any time.
Performance First was created by a group of attorneys in an effort to bring web development and marketing solutions to the legal sector. Our aim is to help firms broaden their reach and develop comprehensive and effective marketing campaigns.
If your law firm is looking to revamp your marketing strategies, contact our Los Angeles law firm marketing company today at 818-949-2618.
Attorney SEO Services
One of the most effective law firm marketing strategies is search engine optimization (SEO). SEO is the process of increasing the quality and quantity of traffic to your website from a search engine result.
A Google Consumer Survey notes that around 96% of people will start with a search engine when looking for legal advice. The higher your website ranks on a search engine results page, the more traffic your site will receive.
Search engines use algorithms to rank websites on factors they deem most relevant to consumers and internet users. Some of these factors include:
- Internal Links
- Bounce Rate
- Quality Content
- Length of Content
- On-Page SEO
If all these factors are addressed, it can help to improve the traffic and visibility of your law firm’s website. SEO is an investment, which means it may take some time to see results, but it has one of the best returns on investment when it comes to law firm marketing strategies.
Keeping with the digital trend, content marketing involves the creation and implementation of online material, such as videos, blogs and social media posts. The main goal behind content marketing is to stimulate and generate interest in a product or service.
The legal industry can seem overwhelming to many consumers who are not familiar with certain legal terms or practices, so it is helpful to create and use content that appeals to the general public in an informative but easily understood way.
The content should be engaging, relevant, authoritative, and consistent with your brand voice. Keeping your content original yet compelling will help consumers to feel a sense of respect and trust in your firm.
Besides updating your website, other content marketing strategies include:
- Writing Newsletters
- Utilizing Press Releases
- Testimonial Videos
- Posting on Social Media
These are all different ways to promote your law firm from a digital standpoint. Many small law firms don’t have a website, and many more have no form of social media at all. Creating numerous platforms where your firm can be promoted and discussed is a crucial marketing strategy.
Performance First Marketing offers a number of services to help law firms increase their digital reach. We provide many different marketing services that include website development, social media management, content creation, blog distribution, and even radio and TV marketing.
Our unique approach to marketing sets us apart from other SEO and web development agencies. We are confident in our services and believe we are successful because we build a foundation of trust with clients based on positive results.
If you are looking to strengthen your law firm’s marketing strategy, contact our law firm marketing agency at 818-949-2618 to get started today.
By Performance First on August 26th, 2019 in Services