In case you haven’t heard, content is king. But for many marketers, making great content consistently can be difficult. Some industries aren’t built for producing engaging content. After all, it’s tough to get excited about the latest trends in conveyor belt manufacturing or medical supply management software.
That’s where rich, thoughtful video content comes in. More video content is being watched now than ever before, with 85% of internet users watching online video content monthly. In addition, more than half of consumers want to see more video content from the brands they support. This means that, regardless of how “boring” your industry is, you have an opportunity to create exciting, fascinating pieces of content that your audience will want to see. Let’s explore some of the ways you can create awesome video content that will achieve your marketing goals, no matter what industry you are in.
Think like a storyteller
Since ancient humans first painted shapes of animals on caves, there has been a demand for good storytellers. Visual storytelling helps explain where we’ve been, what we’ve done, and what we’ve felt in ways the written word simply can’t. As the medium has evolved to include moving pictures, films, and internet streaming, so, too, have the techniques to tell powerful, compelling stories.
One tried and true method to produce a compelling video is to think like a storyteller. So what do the very best stories (The Epic of Gilgamesh, The Odyssey, Hamlet, Star Wars, etc.) all share? A hero. Create a hero for your story by picking a subject, whether the CEO or a worker-bee, and following that person as they overcome obstacles to achieve their goals. Document the challenges they face and make a compelling case for why your audience should care about what happens to them.
Emphasize the human element of your brand
Every business, at its core, exists to solve problems human beings regularly face. Even the most “boring” business does compelling work if you consider what that work enables people to do. For example, what happens if a payroll application doesn’t pay employees on-time? Better yet, what incredible things happen when it does?
Video allows you to show the flesh-and-blood human beings who impact your business. This could be in the form of a customer or employee testimonial, or it could be a documentary-style depiction of a problem that your business helped solve. However the story is told, focus on the human element of your work.
YouTube is only 14 years old, but it’s already the second biggest search engine behind Google. More and more people are looking for online videos to answer basic questions, like how to install a car seat or program a garage door opener. Your customers are more than likely searching for answers online, too, so why not provide them with the answers they seek? Create a simple how-to guide that helps customers understand your product or service. This can dramatically increase SEO, creates awareness among your audience, while giving customers a positive impression of your brand.
Video content is constantly evolving and it is essential that you continue doing your research in order to remain well-versed in the latest trends. This is where is beneficial to have the guidance of a professional marketing company. Performance First Marketing can assist you in navigating the intricate world of content marketing. Call us at (818) 949-2618 or contact us online to learn about the services we offer.
By Performance First on June 3rd, 2019 in Services