How to Convert With Psychology: 4 Design Levers to Pull

Analytic dashboards are used to explain user data based on view time, country of origin, bounce rate, and numerous other aspects. When businesses focus on the marketing numbers, it becomes easy to lose sight of the bigger picture and that is, users, consumers, and visitors are people. 

Human desires and needs are what create a demand for your business. They are the main reason you have a product or service in the first place. Although, only having a good product or service is not enough to fulfill human needs and desires. Businesses also need a strong understanding of web design. 

Simply put, design is understanding what drives people’s behaviors. Knowing their wants, how they would like to receive them, and how you can deliver them. Essentially, businesses require a solid grasp of psychology. 

Our Los Angeles marketing agency can help your law firm create a marriage between psychology and design. With our countless web services, like content creation, website development, and search engine optimization we help firms to revamp their online presence and construct unique and successful online marketing strategies. 

4 Significant Design Levers

There are four fundamental principles that will help your business marry psychology and design. They can also help to give your company an edge in your design efforts and conversion rate optimization efforts. When optimizing your website design you can filter in psychology in a myriad of places: in colors, numbers, shapes, and even taglines. 

Understanding the relationship between psychology and design is the key to guiding prospects towards conversion. The following four principles are design levers to pull:

• Beat the Curse of Knowledge – Any time you create marketing collateral such as emails or ads, you are cursed with knowledge. You know everything there is to know about your product, but you may forget that your audience does not. Being able to explain your good or service in simple terms will allow consumers to deduct, on their own, why your product/service is better than the competitors. 

• Channel Your Inner City Planner – Similar to how a city planner will help to push visitors towards sites and excursions that are worth their time and attention. When there are countless things to look at, it is important to not miss the big things. In a related manner, digital marketers and designers need to create content that guides site visitors towards the most important part of their webpage. 

• Leverage the Decoy Effect – Adding a third decoy pricing option is a great way for businesses to tap into the human desire of wanting to get the best deal. This third option should be an asymmetrically valued option and will help subtly push visitors to the option you are most trying to sell. 

• Minimize User Stress – Users can become frustrated if your site is hard to navigate, if timeout errors occur, or if other technological errors occur. This frustration can lead to stress if it is not resolved, and this will eventually push users to leave your site and seek help from a competitor. Writing helpful descriptions for any possible errors will ease user frustration and allow them to easily correct the problem. Using clear and concise labels will also help to limit stress and frustration. 

These four fundamental principles are useful, but at the end of the day, they are just guidelines. The most advantageous thing a company can do is learn more about human psychology and behavior and implement the findings into a marketing strategy and design. 

Hiring a Marketing Agency in Los Angeles 

The principles listed above can help to create more online traffic and user conversions. It is important to produce an attractive and well-designed website so that consumers can learn about your business or firm and what it has to offer. 

If you are looking to redesign your website and are not sure of what to do next, contact Performance First Marketing today at (818) 949-2618. Our comprehensive web development and marketing solutions can help your firm to achieve success in the digital marketing world.