The popularity of voice search technology has sky-rocketed in recent years.  People are going above and beyond the keyboard or touchscreen. More and more people now ask their digital assistants such as Apple’s Siri, Google Home, Microsoft’s Cortana, or Amazon’s Alexa when they want to know about the weather, where to find the best deals on clothes, or anything else their hearts desire.  

voice searchEven now, over 50 percent of teens and over 40 percent of adults use voice search daily, according to one study conducted by Northstar Research on behalf of Google.  Other statistics reveal similar insights.

By 2019, it’s estimated that Americans will own at least 67 million voice-assisted devices not including smartphones.

Even though voice won’t entirely replace text, it’s obvious a major transformation is on the horizon.  Why is 2018 an important year for voice search, and how does a website use this technology to its advantage?

1) Utilize full phrases

Voice search is changing SEO.  People speak differently than they write.  People rarely type full questions. Most text-based searched are shorthand, like “affordable apartments Los Angeles”.

But voice searchers often use full phrases with specific details.  “Where are the most affordable apartments near Santa Monica?”

From here on out, digital marketers must use full phrase keywords.

2) Provide answers to questions

People using voice search often ask more questions than those using text.  We generally use isolated words when typing, but not when speaking. In the voice-assisted age, you must answer such questions instead of just putting keywords on a page.

Marketers must consider ways to answer the questions their customers have.  They should consider writing FAQ pages and in-depth articles that answer the questions of their target audience using industry-specific knowledge.

3) Take into account cultural and natural speech patterns

The differences between written and spoken language go beyond syntax and length.  There’s also a slight difference in the ways people speak across regional dialects, with different accents, generational differences, and cultural differences.  These discrepancies are a major problem for voice search.

Varying patterns of speech are one key reason why Amazon and Google rely on advanced A.I. capabilities for their technology.  At some point, they hope to reach the achievement of creating search engines that have the ability to interpret the overarching context and meaning of a query for any and all speakers.

Marketers ought to consider people’s natural speech patterns and eccentricities that constitute our daily language.  This is especially important for local businesses that cater to specific cultures that may speak in unique ways.

4) Think Local

Voice search has greater significance for local businesses than for multinational corporations, at least for now.  Voice queries making mention of a location also account for 80 percent of voice searches on mobile devices.

As you may have guessed, that’s due to the fact that people often use their phones for help when they’re on the go, looking for a specific place nearby.  

These are only four of the many ways that voice search is transforming online marketing and SEO.  





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By on March 14th, 2018 in Services