Many social media networks are extremely active right now, from Facebook, Twitter, and Instagram, to Pinterest and Google Plus. If you own a small business, you probably already know that one of the best ways to improve your business is to start at the roots and find out who your audience truly is from the inside-out. You want to grow your social media presence the right way, which means learning how to engage your audience with useful posts, offers, and so much more.

Helping You Engage Your Audience

Social Media ManagementToday we will focus on some of the ways that you can engage your audience and keep them coming back to the important posts and updates you don’t want them to miss! By involving your audience in everyday conversation and giving them something to look forward to, you are making your audience feel like an important aspect of your business. You don’t want your business to be “unfollowed” on Facebook, or left in the dust, so be sure to look into some or all of these aspects when considering your overall growth.

You Are Human: Your audience doesn’t see a face – they see a business. As such, sometimes they may tend to forget that you are more than your business, you are also a person who lives an everyday life just like they do. And there is nothing that an audience loves better than relating to others. Let your audience know that you are human by interacting with your social media audience by responding to posts and interacting with them in a way that shows genuine interest. They’re obviously interested in your business, so give back.

Pose Important Questions: One of the best ways to interact with your audience is to ask creative questions that will keep them involved in your business from the very beginning. You may have already seen a variety of social media accounts who write excellent, informative and witty social media posts that keep their audience coming back. With a bit of creativity, you can do the same. By including graphics and asking an interesting question that gets your audience thinking, you’re pulling them in and engaging them completely.

Unique Contests: Sometimes, giving back is a great way to bring your audience up to speed on your business. At the roots, you may think that your business is not very creatively interesting. However, no matter what business you own, there is nothing more beneficial than posting and boosting a new contest, such as one that gives away a free product or gives a one-on-one opportunity with a customer to get to know the creator and so much more.

Not every strategy you implement on your page will work out perfectly the first time around. Sometimes, you may find that certain keywords aren’t helping you reach your audience as much as you wanted to, or your response to certain images isn’t as great as others. However, as you grow and learn what works for your page and what doesn’t, your audience will grow with you. Listening to your audience is the best thing that you can do for your business.

At Performance First Marketing, we want to help you reach all new heights within your business. Choose us for your marketing services, and we will get started as soon as possible to bring you results. Call us today at 818-949-2618.





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By on February 14th, 2018 in Services