There are many small errors which you can make while designing your website that will turn users away. It is important that you are aware of common mistakes to watch out for, so that you can create the best web design. One of the best ways to create an effective web design is to hire a professional digital marketing company.

This is where Performance First Marketing can assist you. Our team of marketing specialists has the expertise necessary to design a website that will draw in your desired audience and help you meet your firm’s goals. Allow us to guide you through your web designing process. We can ensure that you do not make critical errors when designing your site. Below are some common web design mistakes to avoid making:

Your site is not optimized for mobile

Mobile optimization is an increasingly prevalent aspect of digital marketing, as more and more people are conducting searches from mobile devices. Making your website mobile-friendly is important, as readers expect to have a user-friendly experience when accessing your site from their phones.

Long loading time

Online users like speed and efficiency. They get frustrated quickly while waiting for sites to load. A good majority of people expect sites to load in at least three seconds, if not shorter. Ensuring that your website loads fast will help improve your search engine ranking.

Text is hard to read

The goal of having a website is to get users to read the information that you have on there.  People will not take the time to read your content if the text is difficult to read. It is crucial that you select a font and a type size that is legible to readers, as well as making sure that the content is coherent and cogent.

Your social media icons are located at the top of your website

Social media is a distraction to online users. Once they get distracted by social media, they may never go back to your website. If you include social media icons on your site, they should be placed anywhere but at the top of your page. That will immediately sidetrack your readers and lead them away from your website. Ensure that users get a chance to look at your content before presenting them with social media buttons.

Contact information is not easily visible

If users cannot quickly find your contact information, such as an email or a phone number, they will most likely leave your site. The purpose of directing traffic to your site is to get people to contact your firm. This will not happen if they cannot easily access your contact information.

There are many nuanced details that go into creating a successful website. Small oversights can hinder the usefulness of your site, and so it is important to tailor your site to the needs of your audience, which is something that Performance First Marketing is skilled at doing. Our team is capable of determining exactly how to design your website in order to produce the best results. Call us at (818) 949-2618 or contact us online to learn more about how we can help your firm today.

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By on February 22nd, 2019 in Services