As you begin to immerse yourself into the world of online marketing, there are many words and phrases that you will see come up over and over again. Familiarizing yourself with the marketing lingo helps you understand what exactly it is that you are doing as you start implementing new marketing strategies. Here are ten key terms that anyone involved in marketing should know.


Analytics is a way of measuring significant trends in data. This is important in digital marketing because it can show you how effective your marketing strategies are. Some trends you can measure are total visits to your site, bounce rate, and return on investment (ROI).

B2B (Business to Business)

This refers to businesses that sell to other business.

B2C (Business to Consumer)

This refers to businesses that sell to consumers directly.

Bounce Rate

Your bounce rate is the percentage of users who visit one of your website’s pages and then click off without interacting with the page or with the rest of your site. If your bounce rate is high, it means that people aren’t spending enough time on your website to engage with your content.

Buyer Persona

You create a buyer persona by collecting data about your audience and using that to create a description of your average customer. It is helpful to have a picture of who you are trying to appeal to in order to help you choose what marketing strategies will prove effective.

Call to Action

A call to action is anything that is used for the purpose of inspiring a user action, such as a link or a subscribe button.

Long-Tail Keyword

A long-tail keyword is a specific search term that contains two to three words. These phrases are used to target your intended audience. Since they are specific, they help direct people searching for similar terms to your page.

Mobile Optimization

Designing your website so that it can easily be used on a mobile device is mobile optimization.

Page View

This occurs when a user visits a page on your website.

Pay-Per-Click (PPC)

PPC is a type of digital advertising in which the company pays based on the amount of times users click on their ads. There are two ways to pay for a PPC advertisement. One is where the publisher and the company decide upon a flat rate. This is how much the company will pay for each click.

The other way is based on a bidding system. This is where you are competing against other companies. Each company decides the maximum price that they will pay for an advertising spot based on a keyword. The ad with the highest bid typically ranks first in an online search.

Learning about the marketing industry is crucial in order to understand how to create a solid online marketing plan for your firm. Performance First Marketing is your go to place fo all things concerning digital marketing. Allow us to share our vast amounts of knowledge and information with you. Call us at (818) 949-2618 or contact us online to find out more about how we can assist you in achieving your firm’s goals.

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By on January 30th, 2019 in Services