One of the fastest-growing, most in-demand areas of online marketing today is content marketing. In order to engage in content marketing,  however, you first need the content.

You can’t have a business today without having an online presence, and as the internet continues to grow and expand, a larger number of websites need more and more written material to stay relevant.

This isn’t something that will be going away anytime soon, either. Staying relevant means publishing content often and regularly. Otherwise, you risk falling behind with search engines.

Ranking lower in searches means fewer people find you, and you bring in fewer clients. That’s why so many companies have learned that to maximize their bottom lines, creating and maintaining an online presence is an absolute must.

How do you establish such a presence? Simple – you publish high-quality content. To do that, you need to hire a content creator.

Benefits of Hiring a Content Creator Today

Blog DistributionA content creator is just a fancy term for a writer, usually one who specializes in web copy and SEO content.

There are even agencies, such as Performance First Marketing, dedicated to providing their clients with quality content and content marketing strategies.

Hiring a content creator can make all the difference for your website and business. Being able to attract people to your site with useful content increases the likelihood that you will find the people who most need your services.

It also means you have a chance to connect with others in your business with ease. They can also find you and may reach out to make valuable connections.

Having a blog on your site allows you to communicate and build a relationship with your audience. It also allows you to be shared on social media where millions of people spend a lot of their time online.

In addition, having more content on your site increases the likelihood that others will link to it, driving even more traffic your way and further increasing your SEO. That’s where a content creator comes in.

Here are a few key reasons why you need to hire a content creator today:

  • Cut Costs: Most content creation can be outsourced to freelancers. This allows you to hire remotely-based independent contractors instead of full-time employees, saving you in salary, benefits, and training costs.
  • Better results: Freelance writers have to stay relevant, too. That means they have a better grasp of the current online content marketing landscape than most anyone else you might hire. All you have to do is find them, give them assignments, and pay them.
  • Flexibility: Instead of having to find constant work for someone, you can alter the amount of content you choose to create whenever you please. Either cut the amount of work, increase it, or find another freelancer. No matter how your needs change, you can alter your remote staff accordingly.

By now, you might be wondering – how do I hire a content creator? We’re glad you asked.

Expert Content Creators at Performance First Marketing

Performance First Marketing provides our clients with content that will make their website rise to the first page of search results. Contact us today and learn how we can help your business.

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By on June 27th, 2018 in News