What is Google Ads and How Does it Work?

In the world of online marketing, a presence on Google is crucial. Google Ads is a service that allows companies to pay Google to display their ads, ensuring your audience sees your content. Companies can bid on keywords in order to have their ads show up on Google when users search for those keywords. With this service in place, your ad will pop up when people look for products or services that are similar to yours, guiding your intended audience to your content.

But the tool only works if you know how to use it. At Performance First Marketing, we understand the importance of Google and the value of picking the right keywords can have on your content. We can help you determine the best keywords and help you utilize this online marketing service to drive traffic to your site.

What Does Google Ads Do?

Google Ads is a way to immediately take a step towards generating more interest in your created content through their online marketing services. As soon as you sign up, you can start dispersing ads. Google Ads takes into account what people are searching in order to place your advertisements in a relevant search under their pay per click campaign. The idea is to locate the ads where your desired audience is already going. With the right content, keywords, and messages, Google Ads can be a vital tool in your online marketing strategy, but you need to use it wisely and efficiently to ensure the best results.

Bidding System

Google Ads works on a bidding system. Your bid is the amount that you are willing to pay for each individual online view. Through this system, you can bid on critical content keywords, and Google will display your advertisement when other companies aren’t bidding more to have their ads displayed. When competing against multinational and million dollar companies, this can quickly become a costly method of advertising. Performance First works alongside you to decide the best keywords for your budget and the best strategy to increase traffic to your site.

Clicks and Impressions

Google Ads is a pay per click service, meaning that you’re charged everytime someone clicks on your advertisement. In addition to the number of clicks, Google also totals the impressions that your ad receives. Impressions are the number of times your advertisement was displayed when people looked for that keyword. The number of clicks your ad gets along with the number of impressions is how Google calculates your ad’s Click-Through-Rate.

Click-Through-Rate

Your click-through-rate (CTR) is the percentage of people who viewed your content because they clicked on your ad. This number is calculated by dividing the number of clicks by the number of impressions. Your CTR is useful information because it tells you which of your advertisements are most effective, and how your online marketing team can work with you to improve your search engine optimization.

Quality Score

One of the highlights of the Google Ads service is the possibility of having your site ranked #1 in Google’s search engine.

Where your ad ranks in Google’s search engine is determined by your maximum bid (the highest amount that you are willing to pay) and your quality score. Your quality score takes into account the relevance of your ads, keywords, and landing page. The higher your quality score, the better your ad will rank.

Personalized Google Ads Marketing Team

At Performance First Marketing, we can help you use Google Ads in the most effective way possible. An online presence only matters if people see it, and your business deserves a personalized online marketing plan designed specifically for your needs and long-term goals. Contact us at (818) 949-2618 to find out more about the services we offer.