Facebook Advertising is rising in popularity as a platform that allows businesses to create and run their own advertising campaigns. One of the most appealing aspects of this service is that it provides metrics on the effectiveness of these campaigns, allowing your business to track the success of your ads.
Facebook breaks the ad-creation process down into several steps. Performance First Marketing can assist you in navigating these steps, in order to create the best ads for reaching your target audience. Here are some tips for getting started with Facebook Advertising:
Set a Budget
Facebook ads allow you to create your own budget, which gives you control of ensuring that it is reasonable. You can set your advertising budget as low or as high as is feasible for your company.
With Facebook, you get to choose between a daily budget or a lifetime budget. A daily budget is an amount that you pay per day to run your advertisements, while a lifetime budget is a one-time payment. The money gets distributed evenly to pay for your ads during a set period of time.
Define Your Audience
Knowing your audience is the single most important aspect of developing a successful advertising plan. You need to determine who you are trying to target and what this group’s needs and desires are. This information will allow you to tailor the messages in your advertisements to those that will appeal to this group. Some important information to know about your desired audience is:
- What social media sites do they use?
- Where they are located?
- What kind of content they currently search for?
- How they typically interact with online content?
Spending time conducting research will allow you to better understand your audience and give the ability to create content that they will want to engage with.
Create Engaging Content
While Facebook ads are highly image-based, your advertisements need effective written content accompanying the visual in order to prove successful. Writing is your chance to share your company’s message with your audience and explain to them what action they should take. Strong written content helps inform your users and drives them to look further into your company, such as by visiting your website.
Keep Track of Ad Success
Taking note of users’ responses to your advertisements provides you with valuable insight into what is working and where there is room for improvement. The marketplace is constantly evolving. It is crucial that you pay attention to how effectively your ads are working in order to keep up to date with the latest trends. Remember that creating effective ads takes time and effort. A large amount of trial and error is necessary in order for your company to produce advertisements that elicit the desired response from your audience.
There are many nuances that play into creating successful advertisements on Facebook. Allow Performance First Marketing to guide you in this process. Call us at (818) 949-2618 or contact us online to learn more about the services that our team offers.
By PFMwriter on March 27th, 2019 in News