Every website should take into consideration the following three aspects of programming their website for mobile devices.

Code your website for mobile first

mobile website development A business tends to want to get its website up and running as soon as possible.  As a result, those creating the website may fail to code it for optimal mobile device viewing before making it live.  The typical plan is to wait until after the site has been designed for desktops to design it for mobile.

The reasoning behind such a decision is that it seems to make sense to launch a website right away and begin capturing sales or clients as soon as possible.

However, this rationale may be flawed.  Consider this – when mobile users visit your site just after it goes live, they may not like it or find it difficult to navigate.  Being disappointed or lost, they never return, and never become a conversion for your business. In other words, not coding for mobile before making a site live can have a detrimental impact on revenue in the long-term.  That’s why one ought to consider coding for mobile browsers first.

Once your site has been coded for mobile, perform a test run by visiting the site on a smartphone, tablet, or another mobile device that your audience might use to find your site.  If your website, when viewed on mobile devices, seems easy to navigate, loads in less than four seconds, and scales to fit the smaller screen, you’re on the money.

Use responsive design

The term “responsive design” refers to a website development resource.  A design that is responsive helps to create a site that is easy to navigate for those viewing it on smart devices.  Responsively designed web pages adapt to the screens of smart devices by either resizing the page of the website to fit the user’s screen or by redirecting users to a different version of the website that has been designed specifically for mobile viewers.

As far as site navigation is concerned, the latter is most often preferable.  This option allows visitors to seamlessly traverse the pages of a website without having to constantly worry about zooming in and out or scrolling left and right.  Responsive mobile designs will adjust the sizes of fonts and different components of design to make them fit within different screens.

Perform a test on your website’s loading speed

A number of factors affect the speed at which a website will load upon a visitor’s arrival.  Some of these include page content (the higher number of images and the larger they are, the slower a page will load, for example), internet connection speeds, the browser being used, and whether or not the site can be loaded in the browser cache.

Websites that load in under four seconds tend to have a “bounce rate” (number of visitors who leave right away) of less than 20%.  For pages that take longer, say approximately ten seconds, bounce rates tend to rise as high as 40% or more.

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By on March 21st, 2018 in News