Google Ads is one of the most popular marketing campaigns out there. The goal of this service is to increase your visibility in Google’s search engine results page in order to increase traffic to your website. There are many different metrics that you can look at to see how effective your company’s Google Ads campaign is in achieving this goal.

Marketing metrics are quantitative measurements that are used to track the success of a marketing campaign. This is a critical aspect of any online marketing plan, as it allows you to address whether or not your plan is bringing in your desired results.

The Most Important Metrics to Measure in a Google Ads CampaignHiring a professional marketing company is the best way to track metrics effectively. Our expert team at Performance First Marketing knows which metrics you should pay attention to and what goals your company should work towards to ensure your message is supported across every search engine.

Important Types of Google Ad Metrics

It is important to know which metrics to pay attention to in order to assess the strengths and weaknesses of your marketing techniques. These are some of the most important metrics to take note of in your law firm’s Google Ads campaign:

Cost Per Conversion (CPC)

This is the total amount that you spend on your advertisement based on how well your ad does. This number is calculated by dividing the number of views your ad gets by the number of conversions that are the outcome of the ad.

CPC = Views/Conversions


An impression is a view. Whenever your advertisement shows up on a search engine result page, that equals one impression. The goal of online marketing is to increase your visibility, making it crucial that your ads are seen by your intended audience.

Click Through Ratio (CTR)

Your click-through ratio is the ratio of online users who click on your advertisement to the number of users who view your content. This is an extremely important number to keep track of. The higher your CTR, the more people that your ad has drawn to your site. The equation for calculating your click through ratio is:

CTR = Number of Click-Throughs/Number of Impressions x 100%


There is a certain action that you want your desired audience to take after they’ve reached your landing page. This might be going to a certain page on your site, visiting, your blog, or joining your email list. Any time a user clicks on your advertisement and then engages in the action that you intended, that is considered a conversion.

Cost Per Click (CPC)

Cost per click campaigns charge you based on the number of users who click on your advertisement. This number is found by dividing the amount of money you’ve spent on your marketing campaign by the number of times a user has clicked on your ad.

California Advertising and Marketing Firm

Marketing metrics are the most effective way to gain an understanding of how well your Google Ads campaign is doing at drawing in viewers. At Performance First Marketing, we have a thorough understanding of marketing techniques and services and can assist you in monitoring your firm’s plan. Contact us at (818) 949-2618 or online to learn more about the marketing services that we offer.

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By on December 1st, 2018 in News