Have you made a New Year’s resolution for your business? Perhaps you promised to embrace social media this year so that you can build your business and engage your audience on a new level. It is expected that many businesses will be embracing social media in the year to come. In fact, the spending on marketing is expected to more than double from just over $7 billion in 2014 to an astounding $17.34 billion in 2019! Setting your goals in regards to social media marketing is one of the best ways to follow through with your plans and stay on-track when it comes to your business’ success.
Following the “S.M.A.R.T.” Plan
When setting goals, you can follow a plan known as “S.M.A.R.T.” to stay on track and simplify the guidelines for meeting goals within social media. This is an acronym for the following:
- Specific: Ensuring that your goals are clear and defined, as well as easy to follow
- Measurable: Your goal should have metrics
- Achievable: If a goal is not within your resources, it may not be the best idea
- Realistic: You should be able to achieve the goal with your current time and money
- Time-sensitive: You should set your goals to a time frame that makes sense, not years and years down the road
Making Your Action List
Who doesn’t love a good list, especially one that ends with a great idea and better results for your business? Making a quick action list involves grabbing a piece of paper and brainstorming every action that you need to take in order to reach your goal. So, say that you have a goal to build a bigger audience by increasing your audience from 1,000 people to 10,000 people in a year, if possible. You don’t want to worry about neatness and order. Some of the things you may jot down on your list include increasing resources of time and money to promote more posts on social media. Maybe it means implementing more infographics since they seem to get the attention of your customers.
If your goal is to, say, pay off your business credit card by the end of the year, maybe your list will involve other aspects. These could include reducing your business expenses without having to cut many corners, reviewing your spending habits, and creating an actual budget to follow if you didn’t have one before. From here, you want to go back and break down your ideas because they can be simplified even further. Perhaps instead of “reducing expenses,” you will choose to cancel your magazine subscriptions or run an inventory check.
However, when you make your list, you want to commit to it. The problem with many businesses is that they set goals but don’t follow through with them because they seem so difficult to achieve. However, this is how good business building and success is completed. For your marketing needs when you need a little extra push, choose a service that is there for you every step of the way. With the solutions that you can trust and a background in marketing that you will love, we are here for you at Performance First Marketing.
By admin on March 7th, 2018 in News