Social media can be confusing for the business owner, but it is also one of the most successful options that you can have when you invite marketing into your business plans. Many businesses getting started on marketing campaigns will use social media as a way to draw in their audience but, if you make one simple mistake, it can lead to huge problems. This is why you want to be prepared for anything and look over some of the common mistakes that businesses tend to make when it comes to their social media.
Mistakes Made Concerning Social Media
Failure to Commit: There is nothing better than first opening your new Facebook page. The feeling of finally having your business on social media can be the best feeling ever, but too many people will receive this new page but fail to commit to it. This means that you might forget to update your page. Social media very quickly becomes one of the best ways to engage with your customers, which is why you should always put aside time for it each and every day. Otherwise, your endeavor to be known on social media might not make it too far.
Overloaded Posts: Many people don’t understand that too much automation is never a good thing. On Facebook, like many other social media outlets, you can have a blog post automatically post to your page. What tends to happen is that too many posts will be added within just a few minutes, which will clog the newsfeeds of anybody who is following your page. Stay away from apps that will automatically post blog posts. It doesn’t hurt to schedule your posts, but make sure there is enough time in-between so that people can learn from and enjoy your posts without missing a thing.
Failure to Update: In some cases, a business owner will fail to update their social media page after they receive it, which makes it look like a bit of a ghost town. Your strategy to fix this issue should be a promise to yourself that you will post at least once every day. This is especially true if you are a small business owner whose business is growing.
Inconsistency in Branding: Make sure that, when you find the perfect brand, you stick to it. We get it – when you are first starting your business, you might be in the midst of choosing a logo and other aspects that work for you. But you should always try to keep things similar on each of your outlets so that you don’t confuse your audience when it matters the most.
Too Much Humor: Business websites go through major phases where certain humorous media trends are seen all over the place. For instance, you might follow pages that use animal-related humor in many of their posts as they try to reach a particular audience. You don’t want to overdo it when it comes to trying to make your audience laugh. This should never be your only technique to garnering your engagement to others because your product is most important.
Too Many Platforms: You might have chosen a variety of social media platforms to start on including Google+, Facebook, LinkedIn, Pinterest, and more. This can be extremely overwhelming and you should always keep it simple. It doesn’t hurt to start with one solid platform and learn the ins and outs of how it works before you decide if you need another.
Online Marketing Solutions in California
At Performance First Marketing, we want to ensure that you are using your time wisely when it comes to garnering engagement on social media from clients and prospective buyers. This is why it is important to trust the experts with your social media needs. If you are in need of help with your digital marketing, endeavors, we want you to know that we are here for you. Call us for more information at 818-949-2618.
By Performance First on October 12th, 2018 in News
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