How You Market Your Firm Matters: The Rhetoric of Social Media

As a business, you already know that social media is one of the best platforms to market your services and to gain potential clients. While you may have already perfected your website, maximized your SEO, established Facebook, Twitter, and Instagram accounts, your marketing success is still not guaranteed. There are lots of theories for success out there, but many studies show that the way in which businesses choose to interact across their platforms can greatly affect their prosperity. For those working in a professional industry, such as in the fields of law or medicine, it can be hard to straddle the line between marketing your business as a team of seasoned experts while avoiding the lackluster effect of a car salesman. Doing your homework can make a world of difference, however, between effectively reaching your clientele and seeming out of touch.

Identify Which Platforms Work Best for You

Your law firm has the best chance at standing out if you market your niche services. While you may be a personal injury firm, you should take it a step further. What type of personal injury do you specialize in? Whether it’s DUI cases or amusement park injuries, once you’ve established your niche, you can learn more about your client base. Remember that not all social media platforms function in the same way, and they often cater to different generations. If you practice family law, consider placing an emphasis on your Facebook page. Alternatively, if you are concerned with cutting-edge technology as it relates to intellectual property, your client base might spend their time on other websites such as LinkedIn and even Reddit.

Plan Your Content Thoughtfully

Before you start pumping out all sorts of content, meaning anything and everything that is relevant to your type of law, make sure that it fits into your rhetorical strategy. In order to gain interest, the content you share online should be engaging. Whether it’s a simple like or something more involved such as sharing, commenting, or tagging other people, every sort of interaction can make a difference. Even more importantly, you should ensure that you are consistently posting things to your page or profile. Social media will only work for you if you are routinely maintaining your image on the platform. Even if someone follows your page, they are likely to forget about your services when they actually need legal representation if you post only once every few months.

Managing your online presence is a full-time job, but even those without proper experience and knowledge of the marketing world can struggle to keep up with the ever-changing landscape of social media. If you want to maximize the potential of your law firm, you should look for a marketing service that can boost your visibility and earn you clients. At Performance First Marketing, we are dedicated to finding the best marketing solutions for your law firm. Call us at 818-949-2618 to learn more.