How to Make Use of Social Media Polls

Social media polls are a good way of getting your audience interested in your content. Many social media platforms offer a poll feature, including Twitter, Instagram, and Facebook.

There are many reasons that social media polls are effective in increasing user engagement. People like participating in polls and contributing to their opinions. Another plus is that they don’t take much time, so people are likely to do them. All they need to do is read a question and select a response.

Not only do polls increase engagement with your online content, but they also provide valuable information about your users. Polls allow you to ask your audience questions that help you get to know their needs and wants. Having a strong understanding of your target audience makes it so that you can create content that they want to see. Having the guidance of a professional marketing team can prove useful when beginning to implement social media polls into your company’s content plan. This is where Performance First Marketing can be of service. Our skilled team of marketing experts can help your company come up with poll questions that will effectively capture your desired audience’s attention.

Tips For Using Polls Successfully

Post When Traffic is High

The time at which you post your poll matters. You’ll get more responses if you plan your post for a time when a majority of your users are on social media. Tracking your metrics can help you determine when these times are.

Choose The Right Topic

There are so many options of what you can ask in your polls. It is important that you remain focused on what questions will get the best responses. Your audience members will only take the time to respond if you choose topics that interest them.

Come Up With Creative Questions

People are going to have better responses to well thought out and unique poll questions. Take time to come up with an original way of wording the question that you want answered.

Include Visuals

Social media platforms are highly visual. Making your polls visually pleasing will help capture your audience’s attention and increase the likelihood that they will respond.

Respond to Your Users

Building a relationship between your brand and your users is crucial to your business’ success. Taking the time to reply when people answer your poll will make them feel important. People appreciate getting credit for taking the time to respond. Making your audience members feel like their voices matter will make it more likely that they continue to engage with your online content.

Overall, implementing social media polls into your digital marketing strategy is a great way to get more people to interact with your content. The benefits of social media polls are that they increase brand awareness, they help you gain a better understanding of your audience, and they are simple and effective. Our team at Performance First Marketing has a vast knowledge of the digital marketing world and can assist you in coming up with captivating and relevant polls for your company’s social media accounts. Call us at (818) 949-2618 or contact us online to learn more about our services.