Online advertisements play a significant role in getting your law firm’s message across to a large audience. There are many ways to go about advertising online, including paid advertisements.

A pay-per-click campaign essentially means that a company pays for their advertisement based on how many times the ad gets clicked on by online users. This method is extremely appealing to businesses, as it offers an easy way to create targeted ads and it tends to have fast results.

There are several PPC advertising platforms that a firm can choose from, one of which is Facebook Advertising.

How Does a Facebook PPC Campaign Work?

Basically, your firm will pay a certain amount each time a user clicks on your ad. This price is called the cost-per-click (CPC) and is calculated based on how large of an audience you are able to engage.

Your firm will create its advertisements using Facebook Ads Manager. Your ads will then appear in different places on Facebook’s site, including audience network, the sidebar, and the newsfeed. Since Facebook owns Instagram, your ads can also appear on this social media platform.

Creating Your Ad

There are several steps involved in creating a PPC ad on Facebook. The first thing your firm must do is choose your objective based on the purpose of your ad and the interests of your intended audience. The next thing you do is narrow down your audience. One of the appealing features of Facebook Ads is that it allows your firm to create extremely targeted and specific ads.

The next thing to do is decide on the placement of your ad. Ideally, you want your ad displayed where your audience is most likely to notice it. The final step is deciding how much your firm will pay for your advertisement and how long you want your campaign to run for. Once you go through all of these steps, your ad is ready to go live on Facebook.

Why Choose Facebook Advertising?

With several different advertising platforms to choose from, it is important to figure out which option is best for your company. Facebook Advertising has many benefits that make it an excellent choice for many businesses’ PPC campaigns. Here are just a few of the advantages of using Facebook Advertising.

  • Facebook has a huge global audience of over 2 billion users. This means that it is highly likely that the audience your firm is trying to target is on Facebook and will see your ad.
  • The ability to specify a targeted audience is another one of the pros of using Facebook to create a PPC campaign. Facebook allows companies to use demographics such as age, location, interests, and behaviors in order to determine how to best reach their intended audience.
  • Facebook tracks the metrics of your campaign which allows you to see how effective your ad is.

Choosing the advertising platform that best fits the needs of your firm is a crucial part of an effective ad campaign. At Performance First Marketing, we have the insight to help you make the best choice based on your needs. Call us at (818) 949-2618 or contact us online to learn more about the services we offer.

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By on December 30th, 2018 in News