So you’re just now becoming interested in marketing your business so that you can gain new opportunities. You want to relate to the perfect audience and build your business from the ground up so that you can start selling and working your way toward success. But you still don’t know that marketing and advertising… they are two totally different things. And sales are another aspect altogether. You thought they all went hand in hand, and you aren’t sure what all these different concepts mean, or what a marketing plan is and how it will help you. Today we will look at all these aspects and what it means when it comes to building a better business.

Marketing, Advertising, and Sales

Online MarketingMarketing: Marketing consists of 4 P’s: product, price, place, and promotion. The product is the exact product you’re selling, and the price is the intended price that you use for your product. Place refers to where your client is located and how you’re able to reach them through advertising. Marketing is how you plan for and implement your product so that buyers will get to enjoy the product. Usually, you hear about marketing online, because this is where most marketing takes place in our modern times.

Advertising: Advertising is the way that you announce your product in a persuasive way to pull in customers. It is a way to present information on your product to existing and potential customers that you have not yet secured. When advertising is done correctly, you will find that your target is able to act and respond to the messages, look you up, and engage in a sale.

Sales: This is the result of the marketing and advertising. After networking, you will find that closing a sale is not so far from the initial steps you took to get there.

A Successful Marketing Plan

As you can tell, marketing sets the groundwork for everything to follow – from advertising to your final sales. Here are some of the best tips for making the best marketing plan that will bring you the best results:

Target Market: You’ll learn quickly in business that you can’t please everybody, but you can try to get as close as possible. You should always know your target market. If you’re selling children’s toys, you don’t want to appeal only to the elderly. Choose what your market is and focus on this specific area instead of trying to please and relate to them all.  

Responsibility: Every piece of your marketing plan should be executed by someone who can handle those aspects. Attempt to monitor your progress when you try new things. Failing at some aspects can hurt, but the achievement will feel like you are being rewarded.

Reviewing and Revising: Things will change, and your business has to change with them. This is why you should do what it takes to set achievable goals and track your performance along the way.

Good marketing is built upon many factors. If you are in need of help for your business and don’t know where to start as you lay out some of the most important parts of your marketing plan, you may need a professional on your side who can offer help. At Performance First Marketing, we can help every step of the way. Call us as soon as possible to find out how we can help at 818-949-2618.




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By on February 21st, 2018 in News