Why SEO is Important to Businesses of All Sizes

seo marketing

Most business owners are well aware of the importance of having their company’s website appear highly in search engine results pages (SERPs). Search engine optimization (SEO) is the phrase that refers to tactics used to improve or maintain visibility in the free (otherwise known as non-paid, organic, or natural) SERP listings. SEO practices largely relate to SERP listings for major search engines such as Google or Bing, but such search engines constantly revise the algorithms they use to determine how websites are ranked in such listings. Performance First provides SEO services for clients nationwide. Types of SEO Services in California A company’s SEO strategy rarely involves a single action or type of maintenance. In most cases, a business will need to take multiple steps in order to maximize its SEO potential. Most cases generally begin with an exhaustive review of a company’s existing website. The ways that HTML is structured and coded on a website can have a dramatic impact […]

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Useful Features of Yoast SEO Plug-in for WordPress

Yoast SEO

Yoast is the most common SEO plug-in for WordPress sites. It’s widely regarded to as the best plug-in for SEO. Yoast provides a comprehensive overview of the most important aspects of SEO combined with a simple user interface. There are two main things that Yoast looks for: Search Engine Optimization Factors Readability Factors Within each of these components are many details that can, in terms of both SEO and readability,  affect the strength of a web page’s content Useful SEO features of Yoast Yoast looks for many of the most important aspects of SEO and allows you to change them easily. Some of these include:   Keyword Strategy: What is the focus keyword for this page, and how is it used throughout the copy? Keyword density and use of the keyword in headings are a few of the measured variables.   URL Slug and Meta Description: Yoast allows you to easily modify the way your page will appear in search […]

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Understanding the Importance of Video Marketing

youtube video marketing for law firms

Video traffic will account for 82 percent of all consumer internet traffic by 2021, with a threefold increase in global video traffic from 2016 to 2021, according to a September 2017 visual networking index from Cisco Systems, Inc., the largest networking company in the world. The index also estimated that live internet video will be 13 percent of internet video traffic by 2021 and is expected to grow 15-fold during that same time span. For many companies, video’s ease of use makes it a preferable method of communicating a message to consumers. Videos are easily understood by most people who watch them and can help avoid the confusion and miscommunication a written text could involve. Kinds of Video Marketing When considering an investment in video marketing, you should first decide the types of videos you want to use. For example, a brand video can help tell a consumer about your firm’s history and explain the types of services you provide. In […]

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How Does Reputation Management Work?

Reputation Management services

Most people are familiar with the old adage about not getting a second chance to make a first impression, which is precisely why many businesses are right to be concerned when online searches relating to the companies generate negative results. Bad reviews, embarrassing pictures, and other types of damaging online material can lead to some consumers possibly adopting unfavorable views of companies based on material that may be misleading or completely false. If you need assistance managing the online reputation of your business, you will want to contact Performance First. Our Canoga Park office helps clients all over the nation, and you can have us discuss the best solution for your particular needs as soon as you call (818) 949-2618. Common Reasons to Invest in Reputation Management Some people believe that limiting their own online activity prevents them from being subject to negative online reputations, but a person or company’s reputation is not dictated solely by their own actions. In […]

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The Importance of Making Your Website Mobile-Friendly

Online Marketing

The process of making your website user-friendly on portable devices, such as tablets or smartphones is called mobile optimization, and this new practice is absolutely vital to your business’s online presence. According to a study conducted by Google in December of last year, 79% of users who are dissatisfied with their mobile website experience are less likely to do business with that same website again. Design Is Key More specifically, mobile optimization is a process that involves multiple aspects of a website, such as a website design and loading speeds. Most recently, companies have had to adapt their SEO (search engine optimization) strategies for both desktop and mobile platforms, as search engines across the web have been altering their algorithms for ranking content in terms of mobile searches. In order for your website to have the best visibility on the web, regardless of the device used, your small business should employ a responsive web design (RWD). These websites are designed […]

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How Can I Make My Business Stand Out on Social Media?

5 Common Myths About Digital Marketing

Mostly everything starts with social media when it comes to your business. You work for months to years building up everything you have on social media, where you know it will reach the customers you care for the most, who have shown you endless compassion when it comes to your business. So how do you make your business stand out on social media and set it apart from the rest? How do you really engage your audience in this way? Making Your Business Stand Out Ask Your Audience What They Want: You want to do everything possible to learn as much as you can about your audience and connect with them on a personal level. Not only does this make them feel as if they are a part of your growing business, but it also helps you learn more about them so that you know what they want! Building meaningful relationships helps your business strive. This could be as simple […]

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Four ways to optimize your site for voice search

voice search

The popularity of voice search technology has sky-rocketed in recent years.  People are going above and beyond the keyboard or touchscreen. More and more people now ask their digital assistants such as Apple’s Siri, Google Home, Microsoft’s Cortana, or Amazon’s Alexa when they want to know about the weather, where to find the best deals on clothes, or anything else their hearts desire.   Even now, over 50 percent of teens and over 40 percent of adults use voice search daily, according to one study conducted by Northstar Research on behalf of Google.  Other statistics reveal similar insights. By 2019, it’s estimated that Americans will own at least 67 million voice-assisted devices not including smartphones. Even though voice won’t entirely replace text, it’s obvious a major transformation is on the horizon.  Why is 2018 an important year for voice search, and how does a website use this technology to its advantage? 1) Utilize full phrases Voice search is changing SEO. […]

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Every Business Could Benefit From Engaging With Their Audience

Social Media Management

Many social media networks are extremely active right now, from Facebook, Twitter, and Instagram, to Pinterest and Google Plus. If you own a small business, you probably already know that one of the best ways to improve your business is to start at the roots and find out who your audience truly is from the inside-out. You want to grow your social media presence the right way, which means learning how to engage your audience with useful posts, offers, and so much more. Helping You Engage Your Audience Today we will focus on some of the ways that you can engage your audience and keep them coming back to the important posts and updates you don’t want them to miss! By involving your audience in everyday conversation and giving them something to look forward to, you are making your audience feel like an important aspect of your business. You don’t want your business to be “unfollowed” on Facebook, or left […]

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How do I get my firm visibility on the internet?

Online Marketing

How do I get my firm visibility on the internet?  This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to?  Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed.  The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search.  According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these […]

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Four simple and effective online media tools

online tools

Managing a website can be cumbersome.  There are many topic areas to cover, each of them encompassing a vast scope of knowledge.  Many books have been written on search engine optimization (SEO) alone.  And that’s just one topic, albeit an important one.   So the question becomes: how do you manage your time with maximum efficiency?  Every person or company has a different budget.  But we’re all short on the most critical commodity of all: time.   Just ask billionaire businessman, Dallas Mavericks owner, and Shark Tank star Mark Cuban.  He notes that time is the most valuable asset anyone has and that it can’t be bought, found, stored, or traded.      Fortunately, several tools exist that can leverage your digital outreach while saving you time.  Sounds great, right?   BuzzSumo, Buffer, UnfollowSpy, and MailChimp cover a large portion of managing content for websites, blogs, and social media. Analytics, social media, and email BuzzSumo offers a means by which to […]

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