Difficulties of Digital Marketing

Difficulties of Digital Marketing

A strong online marketing campaign is important for any law firm looking to remain competitive in today’s digital society. It is important to note, however, that there are certain threats that come with digital marketing. There are many benefits of digital marketing, but it is crucial to also remain aware of the downfalls of this type of marketing. Having an understanding of both the benefits and the potential dangers of digital marketing is imperative for having the most successful campaign. This is where Performance First Marketing can help. Our team has a thorough knowledge of how digital marketing works and can help advise you on what possible downfalls your firm should remain aware of. Online Marketing is Unpredictable It is an unfortunate reality that no matter how much time and money you put into your advertising campaign, there is no way to tell whether or not it will have success. There are ways of gauging whether or not a strategy […]

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AdHawk -What Is It and How Does It Work

AdHawk -What Is It and How Does It Work

Tracking and analyzing data is important for monitoring the success of your online marketing campaign. There are many ways to go about doing this, including doing so manually with spreadsheets. This takes an immense amount of time and effort, and when you are running several different campaigns, things can get complicated There are also services that track your data for you, but with so many options for marketing services out there, it can feel overwhelming and confusing to know which one is best for your company.  AdHawk is one online data tracking software that promises to make collecting and analyzing your data as easy as possible. In fact, their tagline is “simplify your digital advertising.” Sounds appealing, right? So how exactly does AdHawk work? AdHawk takes data from all of your online advertising campaigns and puts it in one place. This makes looking at your data easy and convenient. As you continue to use the service, AdHawk begins to track […]

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Choosing the Right Keywords for SEO

Best SEO keywords

Creating a website is just the beginning. Merely existing is not enough to draw attention to attention to your site. The best way to do that is to utilize to partake in a little Search Engine Optimization (SEO) to catapult your site to the front page! A better website means more traffic and more people buying your services. The key to SEO is adding content laced with the right keywords, but before you can build an amazing site, you have to understand the foundation. What are Keywords? Simply put, these are the words or phrases in your website’s content that make it possible for people to find your site via search engines like Google, Yahoo or Bing. As Google currently holds nearly 80% of the market for search engines, a high Google ranking is generally the goal. Strong keywords get you there, and they’re often very straightforward.  For example, if you were selling travel mugs, then one of your keywords […]

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Why SEO is Important to Businesses of All Sizes

seo marketing

Most business owners are well aware of the importance of having their company’s website appear highly in search engine results pages (SERPs). Search engine optimization (SEO) is the phrase that refers to tactics used to improve or maintain visibility in the free (otherwise known as non-paid, organic, or natural) SERP listings. SEO practices largely relate to SERP listings for major search engines such as Google or Bing, but such search engines constantly revise the algorithms they use to determine how websites are ranked in such listings. Performance First provides SEO services for clients nationwide. Types of SEO Services in California A company’s SEO strategy rarely involves a single action or type of maintenance. In most cases, a business will need to take multiple steps in order to maximize its SEO potential. Most cases generally begin with an exhaustive review of a company’s existing website. The ways that HTML is structured and coded on a website can have a dramatic impact […]

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Useful Features of Yoast SEO Plug-in for WordPress

Yoast SEO

Yoast is the most common SEO plug-in for WordPress sites. It’s widely regarded to as the best plug-in for SEO. Yoast provides a comprehensive overview of the most important aspects of SEO combined with a simple user interface. There are two main things that Yoast looks for: Search Engine Optimization Factors Readability Factors Within each of these components are many details that can, in terms of both SEO and readability,  affect the strength of a web page’s content Useful SEO features of Yoast Yoast looks for many of the most important aspects of SEO and allows you to change them easily. Some of these include:   Keyword Strategy: What is the focus keyword for this page, and how is it used throughout the copy? Keyword density and use of the keyword in headings are a few of the measured variables.   URL Slug and Meta Description: Yoast allows you to easily modify the way your page will appear in search […]

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Understanding the Importance of Video Marketing

youtube video marketing for law firms

Video traffic will account for 82 percent of all consumer internet traffic by 2021, with a threefold increase in global video traffic from 2016 to 2021, according to a September 2017 visual networking index from Cisco Systems, Inc., the largest networking company in the world. The index also estimated that live internet video will be 13 percent of internet video traffic by 2021 and is expected to grow 15-fold during that same time span. For many companies, video’s ease of use makes it a preferable method of communicating a message to consumers. Videos are easily understood by most people who watch them and can help avoid the confusion and miscommunication a written text could involve. Kinds of Video Marketing When considering an investment in video marketing, you should first decide the types of videos you want to use. For example, a brand video can help tell a consumer about your firm’s history and explain the types of services you provide. In […]

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How Does Reputation Management Work?

Reputation Management services

Most people are familiar with the old adage about not getting a second chance to make a first impression, which is precisely why many businesses are right to be concerned when online searches relating to the companies generate negative results. Bad reviews, embarrassing pictures, and other types of damaging online material can lead to some consumers possibly adopting unfavorable views of companies based on material that may be misleading or completely false. If you need assistance managing the online reputation of your business, you will want to contact Performance First. Our Canoga Park office helps clients all over the nation, and you can have us discuss the best solution for your particular needs as soon as you call (818) 949-2618. Common Reasons to Invest in Reputation Management Some people believe that limiting their own online activity prevents them from being subject to negative online reputations, but a person or company’s reputation is not dictated solely by their own actions. In […]

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The Importance of Making Your Website Mobile-Friendly

Online Marketing

The process of making your website user-friendly on portable devices, such as tablets or smartphones is called mobile optimization, and this new practice is absolutely vital to your business’s online presence. According to a study conducted by Google in December of last year, 79% of users who are dissatisfied with their mobile website experience are less likely to do business with that same website again. Design Is Key More specifically, mobile optimization is a process that involves multiple aspects of a website, such as a website design and loading speeds. Most recently, companies have had to adapt their SEO (search engine optimization) strategies for both desktop and mobile platforms, as search engines across the web have been altering their algorithms for ranking content in terms of mobile searches. In order for your website to have the best visibility on the web, regardless of the device used, your small business should employ a responsive web design (RWD). These websites are designed […]

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How Can I Make My Business Stand Out on Social Media?

5 Common Myths About Digital Marketing

Mostly everything starts with social media when it comes to your business. You work for months to years building up everything you have on social media, where you know it will reach the customers you care for the most, who have shown you endless compassion when it comes to your business. So how do you make your business stand out on social media and set it apart from the rest? How do you really engage your audience in this way? Making Your Business Stand Out Ask Your Audience What They Want: You want to do everything possible to learn as much as you can about your audience and connect with them on a personal level. Not only does this make them feel as if they are a part of your growing business, but it also helps you learn more about them so that you know what they want! Building meaningful relationships helps your business strive. This could be as simple […]

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Four ways to optimize your site for voice search

voice search

The popularity of voice search technology has sky-rocketed in recent years.  People are going above and beyond the keyboard or touchscreen. More and more people now ask their digital assistants such as Apple’s Siri, Google Home, Microsoft’s Cortana, or Amazon’s Alexa when they want to know about the weather, where to find the best deals on clothes, or anything else their hearts desire.   Even now, over 50 percent of teens and over 40 percent of adults use voice search daily, according to one study conducted by Northstar Research on behalf of Google.  Other statistics reveal similar insights. By 2019, it’s estimated that Americans will own at least 67 million voice-assisted devices not including smartphones. Even though voice won’t entirely replace text, it’s obvious a major transformation is on the horizon.  Why is 2018 an important year for voice search, and how does a website use this technology to its advantage? 1) Utilize full phrases Voice search is changing SEO. […]

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