How Can I Make My Business Stand Out on Social Media?

5 Common Myths About Digital Marketing

Mostly everything starts with social media when it comes to your business. You work for months to years building up everything you have on social media, where you know it will reach the customers you care for the most, who have shown you endless compassion when it comes to your business. So how do you make your business stand out on social media and set it apart from the rest? How do you really engage your audience in this way? Making Your Business Stand Out Ask Your Audience What They Want: You want to do everything possible to learn as much as you can about your audience and connect with them on a personal level. Not only does this make them feel as if they are a part of your growing business, but it also helps you learn more about them so that you know what they want! Building meaningful relationships helps your business strive. This could be as simple […]

Keep Reading How Can I Make My Business Stand Out on Social Media?

Four ways to optimize your site for voice search

voice search

The popularity of voice search technology has sky-rocketed in recent years.  People are going above and beyond the keyboard or touchscreen. More and more people now ask their digital assistants such as Apple’s Siri, Google Home, Microsoft’s Cortana, or Amazon’s Alexa when they want to know about the weather, where to find the best deals on clothes, or anything else their hearts desire.   Even now, over 50 percent of teens and over 40 percent of adults use voice search daily, according to one study conducted by Northstar Research on behalf of Google.  Other statistics reveal similar insights. By 2019, it’s estimated that Americans will own at least 67 million voice-assisted devices not including smartphones. Even though voice won’t entirely replace text, it’s obvious a major transformation is on the horizon.  Why is 2018 an important year for voice search, and how does a website use this technology to its advantage? 1) Utilize full phrases Voice search is changing SEO. […]

Keep Reading Four ways to optimize your site for voice search

Every Business Could Benefit From Engaging With Their Audience

Social Media Management

Many social media networks are extremely active right now, from Facebook, Twitter, and Instagram, to Pinterest and Google Plus. If you own a small business, you probably already know that one of the best ways to improve your business is to start at the roots and find out who your audience truly is from the inside-out. You want to grow your social media presence the right way, which means learning how to engage your audience with useful posts, offers, and so much more. Helping You Engage Your Audience Today we will focus on some of the ways that you can engage your audience and keep them coming back to the important posts and updates you don’t want them to miss! By involving your audience in everyday conversation and giving them something to look forward to, you are making your audience feel like an important aspect of your business. You don’t want your business to be “unfollowed” on Facebook, or left […]

Keep Reading Every Business Could Benefit From Engaging With Their Audience

How do I get my firm visibility on the internet?

Online Marketing

How do I get my firm visibility on the internet?  This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to?  Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed.  The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search.  According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these […]

Keep Reading How do I get my firm visibility on the internet?

Four simple and effective online media tools

online tools

Managing a website can be cumbersome.  There are many topic areas to cover, each of them encompassing a vast scope of knowledge.  Many books have been written on search engine optimization (SEO) alone.  And that’s just one topic, albeit an important one.   So the question becomes: how do you manage your time with maximum efficiency?  Every person or company has a different budget.  But we’re all short on the most critical commodity of all: time.   Just ask billionaire businessman, Dallas Mavericks owner, and Shark Tank star Mark Cuban.  He notes that time is the most valuable asset anyone has and that it can’t be bought, found, stored, or traded.      Fortunately, several tools exist that can leverage your digital outreach while saving you time.  Sounds great, right?   BuzzSumo, Buffer, UnfollowSpy, and MailChimp cover a large portion of managing content for websites, blogs, and social media. Analytics, social media, and email BuzzSumo offers a means by which to […]

Keep Reading Four simple and effective online media tools

10 Ways to Get Your Website Noticed

1. Show up on Search Engines Make sure your site is optimized for search engines of SEO (Search Engine Optimization). This is both an art and science but if done properly will increase the quality and quantity of traffic to your website. through organic (unpaid) search results. Tools such as “keywords” and positioning key content throughout your website will be one of the primary ways to help you succeed at SEO. 2. Search Engine Marketing Search Engine Marketing (SEM) is essential to get your site at the top of the listing page when a search for “YOUR SERVICE” near me is done. This will cost a little money for advertisement purchases but can be a very efficient use of marketing funds. 3. Get Listed In the cyber world, getting listed in online directories is better than having a personal assistant. These are effectively sites you’ve heard of and they work really hard getting people to their sites and once they […]

Keep Reading 10 Ways to Get Your Website Noticed

Do you have enough citations on your site?

Legal Marketing Citations

Do you have enough citations on your legal website? Do you have enough citations?  Sounds like an “opposite” question given that most folks don’t want any citations.  The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight.  The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street.  In the World […]

Keep Reading Do you have enough citations on your site?

Why Use Geofence Advertising?

What Is Geofencing?  Well, it is not the act of dressing in an all-white uniform and challenging folks around the globe to a sword fight with a flexible metal sword.  What it is, in fact, one of the essential tools to get your business found locally. Geofencing is a way to create a digital “fence” to determine when a device like a smartphone has entered the fence, permitting messaging to the device via text messaging or email.  This is accomplished by using global positioning (GPS) or radio frequency identification (RFID) data to create a virtual boundary.  This location-based knowledge is a powerful way to market to a prospective customer near your business as if you’re offering legal services to the Philadelphia market, someone in San Francisco is unlikely to benefit from messages about your business and services.So how does this work as a practical matter?  When Geofencing is used, hyper-local triggers can be set up triggering new and specific ways […]

Keep Reading Why Use Geofence Advertising?

6 Ways to Maximize Your Online Marketing Without “Tricks”

Online Marketing

6 Ways to Maximize Your Online Marketing The goal of marketing is to increase brand awareness and get referral sources and clients. While internet marketing opens new avenues for achieving these goals, it’s not all that different than offline marketing. Focusing too much on SEO “tricks” can miss the point of what you should really focus on to grow your business. Want a solid online marketing strategy that will stand the test of time and never become outdated? These 8 methods are no-fail methods for achieving your marketing goals.   #1. Sponsor local events Your law firm can sponsor a little league team, charity run, or pro bono organization in your area to not only help your community and increase brand recognition but even improve your online marketing strategy. How? Sponsoring events will usually come with links from the organization’s website to your firm’s website. These completely natural and high-authority links are valuable because they help improve your firm’s website […]

Keep Reading 6 Ways to Maximize Your Online Marketing Without “Tricks”

4 Tips for Lawyers to Earn Leads and Traffic Through SEO

4 Tips for Lawyers to Earn Leads and Traffic Through SEO   About 21.9 percent of prospective clients search for a lawyer online. This is according to Lawyernomics. Robert Ramirez, a senior SEO analyst for Bruce Clay, Inc., presented his ideas in his Legal Marketing Series. Even legal firms need to optimize their online presence if they want to have more leads and traffic, and SEO plays a big part in it. In it, he outlined four tips on how to the convert prospective legal clients from online searchers.   Using local keywords   Lead conversion does not happen overnight so your digital marketing expectations should be set accordingly. It will take years to rank highly in search engines, as it is a very competitive marketplace. The first thing to do is beef up local presence. For instance, you specialize in personal injury. Your target practice area is the entire Southern California and your base is in Thousand Oaks, Ventura […]

Keep Reading 4 Tips for Lawyers to Earn Leads and Traffic Through SEO