Five Tips to Help You Become Your Best Professional Self

Five Tips to Help You Become Your Best Professional Self

Despite how it might look sometimes, no one is born successful. No bridge was built, cure discovered, or technology invented by someone sitting around waiting to do it. Anyone who has achieved anything did so through a combination of luck, intelligence, and good old-fashioned hard work. So what can you do to perform better in your professional life? Here are five strategies to help you reach peak performance. Create goal clarity One of the most oft-cited ways to improve job performance is through goal-setting. Critical to goal-setting is the concept of “goal-clarity,” or setting for yourself a clear and specific objective. By knowing precisely what you want to achieve, you can better determine the right course of action to achieve it. When your end result is not clear, the steps to accomplish it become confusing. The more specific the goal, the easier it becomes to accomplish. Create a vision of your end goal, complete with every detail. Once done, if […]

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Avoid These 5 Mistakes When Designing Your Website

Avoid These 5 Mistakes When Designing Your Website

There are many small errors which you can make while designing your website that will turn users away. It is important that you are aware of common mistakes to watch out for, so that you can create the best web design. One of the best ways to create an effective web design is to hire a professional digital marketing company. This is where Performance First Marketing can assist you. Our team of marketing specialists has the expertise necessary to design a website that will draw in your desired audience and help you meet your firm’s goals. Allow us to guide you through your web designing process. We can ensure that you do not make critical errors when designing your site. Below are some common web design mistakes to avoid making: Your site is not optimized for mobile Mobile optimization is an increasingly prevalent aspect of digital marketing, as more and more people are conducting searches from mobile devices. Making your […]

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7 Digital Marketing Tips for Law Firms

7 Digital Marketing Tips for Law Firms

We live in a digital world. A vast majority of people who are in need of lawyers are searching for them through search engines such as Google. Having a solid online presence for your law firm is important in order to remain competitive. This entails having an informative and user-friendly website, engaging advertisements, and high-quality content. All of these factors work together to draw clients’ attention and create interest in your firm. 1. Utilize SEO SEO stands for search engine optimization and is a way of getting your site to rank higher in search engine result pages. Making use of keywords is one of the most essential aspects of SEO. Keywords are the words and phrases that users type into their search engines. Having an understanding of what your target audience is searching for allows you to strategically place relevant keywords into your copy, increasing the likelihood that your content gets seen. Including links back to your own site, as […]

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10 Terms That Every Online Marketer Should Know

10 Terms That Every Online Marketer Should Know

As you begin to immerse yourself into the world of online marketing, there are many words and phrases that you will see come up over and over again. Familiarizing yourself with the marketing lingo helps you understand what exactly it is that you are doing as you start implementing new marketing strategies. Here are ten key terms that anyone involved in marketing should know. Analytics Analytics is a way of measuring significant trends in data. This is important in digital marketing because it can show you how effective your marketing strategies are. Some trends you can measure are total visits to your site, bounce rate, and return on investment (ROI). B2B (Business to Business) This refers to businesses that sell to other business. B2C (Business to Consumer) This refers to businesses that sell to consumers directly. Bounce Rate Your bounce rate is the percentage of users who visit one of your website’s pages and then click off without interacting with […]

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Four Tips For Creating Quality Content

Four Tips For Creating Quality Content

Content marketing is a marketing strategy that centers around the creation and publication of content with the intention of drawing in a specific group of people. Content marketing has the potential of being a highly effective addition to your firm’s marketing strategy. It is important to note, however, that the type of content that you produce is determinant of your success. Regularly producing high quality and relevant content will help you attract new clients and grow your practice. Our team at Performance First Marketing has extensive knowledge of content creation and can help you determine how to best reach your desired audience. Below are four tips to assist you in your efforts to create better content. Stay Updated In order to create high-quality content regarding your craft, you need to keep yourself informed on the latest happenings in your business. Dedicate time every day to doing research on what is going on in your area of law. This means reading […]

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5 Law Firm Marketing Strategies to Make Use of in 2019

5 Law Firm Marketing Strategies to Make Use of in 2019

Having a strong online profile is essential in order for your firm to remain competitive. Your use of digital marketing strategies affects how people view your company. There are so many online marketing strategies that your law firm can make use of that figuring out which ones will be the most effective can seem like a daunting task. Hiring a professional marketing company is the best way to come up with a digital marketing plan for your firm. This is where Performance First Marketing can help. Our team has the expertise to determine which marketing strategies your firm should make use of. Below are some of the top marketing strategies that your firm can start using in order to grow your online presence. Identify Your Target Audience Determining exactly who you are trying to appeal to is the first step in successful digital marketing. This makes it possible to craft content that this group will find attractive, which will draw […]

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Difficulties of Digital Marketing

Difficulties of Digital Marketing

A strong online marketing campaign is important for any law firm looking to remain competitive in today’s digital society. It is important to note, however, that there are certain threats that come with digital marketing. There are many benefits of digital marketing, but it is crucial to also remain aware of the downfalls of this type of marketing. Having an understanding of both the benefits and the potential dangers of digital marketing is imperative for having the most successful campaign. This is where Performance First Marketing can help. Our team has a thorough knowledge of how digital marketing works and can help advise you on what possible downfalls your firm should remain aware of. Online Marketing is Unpredictable It is an unfortunate reality that no matter how much time and money you put into your advertising campaign, there is no way to tell whether or not it will have success. There are ways of gauging whether or not a strategy […]

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AdHawk -What Is It and How Does It Work

AdHawk -What Is It and How Does It Work

Tracking and analyzing data is important for monitoring the success of your online marketing campaign. There are many ways to go about doing this, including doing so manually with spreadsheets. This takes an immense amount of time and effort, and when you are running several different campaigns, things can get complicated There are also services that track your data for you, but with so many options for marketing services out there, it can feel overwhelming and confusing to know which one is best for your company.  AdHawk is one online data tracking software that promises to make collecting and analyzing your data as easy as possible. In fact, their tagline is “simplify your digital advertising.” Sounds appealing, right? So how exactly does AdHawk work? AdHawk takes data from all of your online advertising campaigns and puts it in one place. This makes looking at your data easy and convenient. As you continue to use the service, AdHawk begins to track […]

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Choosing the Right Keywords for SEO

Best SEO keywords

Creating a website is just the beginning. Merely existing is not enough to draw attention to attention to your site. The best way to do that is to utilize to partake in a little Search Engine Optimization (SEO) to catapult your site to the front page! A better website means more traffic and more people buying your services. The key to SEO is adding content laced with the right keywords, but before you can build an amazing site, you have to understand the foundation. What are Keywords? Simply put, these are the words or phrases in your website’s content that make it possible for people to find your site via search engines like Google, Yahoo or Bing. As Google currently holds nearly 80% of the market for search engines, a high Google ranking is generally the goal. Strong keywords get you there, and they’re often very straightforward.  For example, if you were selling travel mugs, then one of your keywords […]

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Why SEO is Important to Businesses of All Sizes

seo marketing

Most business owners are well aware of the importance of having their company’s website appear highly in search engine results pages (SERPs). Search engine optimization (SEO) is the phrase that refers to tactics used to improve or maintain visibility in the free (otherwise known as non-paid, organic, or natural) SERP listings. SEO practices largely relate to SERP listings for major search engines such as Google or Bing, but such search engines constantly revise the algorithms they use to determine how websites are ranked in such listings. Performance First provides SEO services for clients nationwide. Types of SEO Services in California A company’s SEO strategy rarely involves a single action or type of maintenance. In most cases, a business will need to take multiple steps in order to maximize its SEO potential. Most cases generally begin with an exhaustive review of a company’s existing website. The ways that HTML is structured and coded on a website can have a dramatic impact […]

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