Everything You Need to Know About Data Breaches

Everything You Need to Know About Data Breaches

A data breach occurs when there is an unauthorized release of classified or sensitive information, which may include passwords, credit card numbers, confidential data, or other private information. A data breach can occur either by accident or through deliberate action; an official with access to the information may expose the data by mistake, or an unauthorized individual, also known as a cybercriminal, may hack into a company’s database. Many people believe that only large corporations are susceptible to data breaches. However, smaller organizations can fall victim to data breaches as well. A data breach can have massive consequences for both your company and for your clients. Not only does your reputation take a hit, but your clients have to face the negative outcomes of having their information stolen. Stolen bank or credit card numbers can result in large sums of money lost, and cybercriminals can use personal information to commit identity theft or fraud. On top of all of this, […]

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What is the Difference Between SEM and SEO

What is the Difference Between SEM and SEO

There are many terms and acronyms that are used in the online marketing world, and it is easy to feel confused if you don’t know what everything means. Search engine marketing (SEM) and search engine optimization (SEO) are two terms that people often mix up. Search Engine Marketing and Search Engine Optimization are two key aspects of online marketing, and it is easy to get confused between the two due to how similar they are. SEM and SEO are closely-related, however, there are distinctions between the two. The purpose of Search Engine Optimization (SEO) is to increase traffic to a website by increasing the sites ranking on search engine result pages. This includes making use of relevant keywords that search engine algorithms pick up on, creating consistent and high-quality content, and much more. Backlinks, which means having other well-known websites link back to your website, as well as getting shares on social media also tie into SEO. All of these […]

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5 Tips for Mobile Optimization

5 Tips for Mobile Optimization

People love their phones. More and more people are searching from their mobile phones versus a computer, making mobile optimization an increasingly important part of a strong marketing strategy. What is mobile optimization? Mobile optimization means making the necessary adjustments to your website so that people who access your site from their mobile phones have a user-friendly experience. Mobile-first indexing is an SEO trend that is growing in 2019. This is Google’s newest attempt at making web searches easier for mobile users. Google is now using the mobile version of your website to determine the indexing and ranking of your site. It is crucial that your site is optimized for mobile searches in order to keep up with this trend. This is where Performance First Marketing can assist you. Our team has the expertise necessary to transform your site into one that is optimized for mobile use. Allow us to guide you through this process. Here are some tips to […]

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How to Attract New Clients to Your Law Firm

Clients are what keep law firms in business. Figuring out how to get new clients is a top priority for any firm that wants to remain successful. With so many options as to how you can go about growing your business, you may feel unsure of how to know which strategies are best for your firm. One of the best things that you can do in your efforts to grow your practice is turn to the professionals. Asking successful lawyers what has helped them draw in clients is a great place to start. If it worked for them, there is a good chance that it might work well for you. Additionally, hiring a professional marketing team is the best way to ensure that your firm comes up with a marketing plan that will attract your target audience. Allow us at Performance First Marketing to assist you in expanding your firm. Our team has the expertise and the experience necessary to […]

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5 Effective Advertising Techniques for Law Firms

5 Effective Advertising Techniques for Law Firms

Marketing is crucial for attracting new clients and growing your firm. The advertising techniques that you choose to determine how your brand’s name is viewed by potential clients. Here are five techniques that will help you improve your law firm’s online image and continue to attract a larger audience. Unique Branding Crafting your firm’s brand is the first step to effective advertising. Branding requires you to define your law firm’s image and message. What is it that you want to portray to your audience? Once you’ve answered this question, you can move forward with marketing your firm. The idea is to tell potential clients why they should choose your firm. Your advertising methods should clearly outline what it is that makes your firm special. Make Your Website User-Friendly Online-users value convenience. Ensuring that your firm’s website has a simple and easy to navigate format will appeal to users. Your site is your opportunity to explain to your audience who your […]

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Facebook Pay-Per-Click Campaigns

The Best Practices for Choosing Captivating and Effective Social Media Visuals

Online advertisements play a significant role in getting your law firm’s message across to a large audience. There are many ways to go about advertising online, including paid advertisements. A pay-per-click campaign essentially means that a company pays for their advertisement based on how many times the ad gets clicked on by online users. This method is extremely appealing to businesses, as it offers an easy way to create targeted ads and it tends to have fast results. There are several PPC advertising platforms that a firm can choose from, one of which is Facebook Advertising. How Does a Facebook PPC Campaign Work? Basically, your firm will pay a certain amount each time a user clicks on your ad. This price is called the cost-per-click (CPC) and is calculated based on how large of an audience you are able to engage. Your firm will create its advertisements using Facebook Ads Manager. Your ads will then appear in different places on […]

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The Best Social Media Platforms for Law Firms

The Best Social Media Platforms for Law Firms.

A strong social media presence is an important aspect to include in your law firm’s marketing strategy. Social media allows you to connect with your audience, communicate your firm’s message, and draw in new clients. Effective use of social media will increase traffic flow to your site, which will, in turn, improve your pages search engine ranking. A higher ranking leads to higher visibility. Your potential clients are using social media. People in our tech-savvy society are turning to social media more frequently to search for the services that they need. As such, it is crucial that your firm is engaging with potential clients in order to remain competitive. Creating a connection with your intended audience is vital for building long-lasting relationships. Below are the top three social media platforms that law firms need to utilize to even begin making an impact. When you’re ready to take your online presence to the next level, contact the experienced online marketing team […]

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The Most Important Metrics to Measure in a Google Ads Campaign

The Most Important Metrics to Measure in a Google Ads Campaign

Google Ads is one of the most popular marketing campaigns out there. The goal of this service is to increase your visibility in Google’s search engine results page in order to increase traffic to your website. There are many different metrics that you can look at to see how effective your company’s Google Ads campaign is in achieving this goal. Marketing metrics are quantitative measurements that are used to track the success of a marketing campaign. This is a critical aspect of any online marketing plan, as it allows you to address whether or not your plan is bringing in your desired results. Hiring a professional marketing company is the best way to track metrics effectively. Our expert team at Performance First Marketing knows which metrics you should pay attention to and what goals your company should work towards to ensure your message is supported across every search engine. Important Types of Google Ad Metrics It is important to know […]

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Top 7 Digital Marketing Services

Top 7 Digital Marketing Services

Digital marketing is crucial for any business to compete in this online world. Reaching your target audience through digital marketing is allows you to expand your business quickly. There are a variety of digital marketing services available to help you with your online marketing plan. While these top 7 services can be effective in digital marketing, the team at Performance First Marketing can ensure they connect you with your audience. Search Engine Optimization Search engine optimization (SEO) is a way for you to get your site to rank at the top of a search engine results page. Factors like high-quality content, the use of relevant keywords, and the use of links in your copy work together to lead your intended audience to your content. At Performance First Marketing, we have a thorough understanding of SEO strategies and search engine algorithms and have the capability to assist you in making the necessary adjustments to your site to increase your content’s visibility. […]

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What is Google Ads and How Does it Work?

What is Google Ads and How Does it Work?

In the world of online marketing, a presence on Google is crucial. Google Ads is a service that allows companies to pay Google to display their ads, ensuring your audience sees your content. Companies can bid on keywords in order to have their ads show up on Google when users search for those keywords. With this service in place, your ad will pop up when people look for products or services that are similar to yours, guiding your intended audience to your content. But the tool only works if you know how to use it. At Performance First Marketing, we understand the importance of Google and the value of picking the right keywords can have on your content. We can help you determine the best keywords and help you utilize this online marketing service to drive traffic to your site. What Does Google Ads Do? Google Ads is a way to immediately take a step towards generating more interest in […]

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