5 Tips for Mobile Optimization

5 Tips for Mobile Optimization

People love their phones. More and more people are searching from their mobile phones versus a computer, making mobile optimization an increasingly important part of a strong marketing strategy. What is mobile optimization? Mobile optimization means making the necessary adjustments to your website so that people who access your site from their mobile phones have a user-friendly experience. Mobile-first indexing is an SEO trend that is growing in 2019. This is Google’s newest attempt at making web searches easier for mobile users. Google is now using the mobile version of your website to determine the indexing and ranking of your site. It is crucial that your site is optimized for mobile searches in order to keep up with this trend. This is where Performance First Marketing can assist you. Our team has the expertise necessary to transform your site into one that is optimized for mobile use. Allow us to guide you through this process. Here are some tips to […]

Keep Reading 5 Tips for Mobile Optimization

How to Attract New Clients to Your Law Firm

Clients are what keep law firms in business. Figuring out how to get new clients is a top priority for any firm that wants to remain successful. With so many options as to how you can go about growing your business, you may feel unsure of how to know which strategies are best for your firm. One of the best things that you can do in your efforts to grow your practice is turn to the professionals. Asking successful lawyers what has helped them draw in clients is a great place to start. If it worked for them, there is a good chance that it might work well for you. Additionally, hiring a professional marketing team is the best way to ensure that your firm comes up with a marketing plan that will attract your target audience. Allow us at Performance First Marketing to assist you in expanding your firm. Our team has the expertise and the experience necessary to […]

Keep Reading How to Attract New Clients to Your Law Firm

5 Effective Advertising Techniques for Law Firms

5 Effective Advertising Techniques for Law Firms

Marketing is crucial for attracting new clients and growing your firm. The advertising techniques that you choose to determine how your brand’s name is viewed by potential clients. Here are five techniques that will help you improve your law firm’s online image and continue to attract a larger audience. Unique Branding Crafting your firm’s brand is the first step to effective advertising. Branding requires you to define your law firm’s image and message. What is it that you want to portray to your audience? Once you’ve answered this question, you can move forward with marketing your firm. The idea is to tell potential clients why they should choose your firm. Your advertising methods should clearly outline what it is that makes your firm special. Make Your Website User-Friendly Online-users value convenience. Ensuring that your firm’s website has a simple and easy to navigate format will appeal to users. Your site is your opportunity to explain to your audience who your […]

Keep Reading 5 Effective Advertising Techniques for Law Firms

Facebook Pay-Per-Click Campaigns

Facebook Pay-Per-Click Campaigns.

Online advertisements play a significant role in getting your law firm’s message across to a large audience. There are many ways to go about advertising online, including paid advertisements. A pay-per-click campaign essentially means that a company pays for their advertisement based on how many times the ad gets clicked on by online users. This method is extremely appealing to businesses, as it offers an easy way to create targeted ads and it tends to have fast results. There are several PPC advertising platforms that a firm can choose from, one of which is Facebook Advertising. How Does a Facebook PPC Campaign Work? Basically, your firm will pay a certain amount each time a user clicks on your ad. This price is called the cost-per-click (CPC) and is calculated based on how large of an audience you are able to engage. Your firm will create its advertisements using Facebook Ads Manager. Your ads will then appear in different places on […]

Keep Reading Facebook Pay-Per-Click Campaigns

The Best Social Media Platforms for Law Firms

The Best Social Media Platforms for Law Firms.

A strong social media presence is an important aspect to include in your law firm’s marketing strategy. Social media allows you to connect with your audience, communicate your firm’s message, and draw in new clients. Effective use of social media will increase traffic flow to your site, which will, in turn, improve your pages search engine ranking. A higher ranking leads to higher visibility. Your potential clients are using social media. People in our tech-savvy society are turning to social media more frequently to search for the services that they need. As such, it is crucial that your firm is engaging with potential clients in order to remain competitive. Creating a connection with your intended audience is vital for building long-lasting relationships. Below are the top three social media platforms that law firms need to utilize to even begin making an impact. When you’re ready to take your online presence to the next level, contact the experienced online marketing team […]

Keep Reading The Best Social Media Platforms for Law Firms

The Most Important Metrics to Measure in a Google Ads Campaign

The Most Important Metrics to Measure in a Google Ads Campaign

Google Ads is one of the most popular marketing campaigns out there. The goal of this service is to increase your visibility in Google’s search engine results page in order to increase traffic to your website. There are many different metrics that you can look at to see how effective your company’s Google Ads campaign is in achieving this goal. Marketing metrics are quantitative measurements that are used to track the success of a marketing campaign. This is a critical aspect of any online marketing plan, as it allows you to address whether or not your plan is bringing in your desired results. Hiring a professional marketing company is the best way to track metrics effectively. Our expert team at Performance First Marketing knows which metrics you should pay attention to and what goals your company should work towards to ensure your message is supported across every search engine. Important Types of Google Ad Metrics It is important to know […]

Keep Reading The Most Important Metrics to Measure in a Google Ads Campaign

Top 7 Digital Marketing Services

Top 7 Digital Marketing Services

Digital marketing is crucial for any business to compete in this online world. Reaching your target audience through digital marketing is allows you to expand your business quickly. There are a variety of digital marketing services available to help you with your online marketing plan. While these top 7 services can be effective in digital marketing, the team at Performance First Marketing can ensure they connect you with your audience. Search Engine Optimization Search engine optimization (SEO) is a way for you to get your site to rank at the top of a search engine results page. Factors like high-quality content, the use of relevant keywords, and the use of links in your copy work together to lead your intended audience to your content. At Performance First Marketing, we have a thorough understanding of SEO strategies and search engine algorithms and have the capability to assist you in making the necessary adjustments to your site to increase your content’s visibility. […]

Keep Reading Top 7 Digital Marketing Services

What is Google Ads and How Does it Work?

What is Google Ads and How Does it Work?

In the world of online marketing, a presence on Google is crucial. Google Ads is a service that allows companies to pay Google to display their ads, ensuring your audience sees your content. Companies can bid on keywords in order to have their ads show up on Google when users search for those keywords. With this service in place, your ad will pop up when people look for products or services that are similar to yours, guiding your intended audience to your content. But the tool only works if you know how to use it. At Performance First Marketing, we understand the importance of Google and the value of picking the right keywords can have on your content. We can help you determine the best keywords and help you utilize this online marketing service to drive traffic to your site. What Does Google Ads Do? Google Ads is a way to immediately take a step towards generating more interest in […]

Keep Reading What is Google Ads and How Does it Work?

Importance of SEO Keywords

Importance of SEO Keywords

One of the most important aspects of creating effective online content is making sure that your desired audience is able to find it. Choosing the right SEO keywords is essential in making your articles easy to find online. Without the proper keywords, it is difficult for your article to get views. When you’re looking to expand your audience, our experienced SEO professionals at Performance First Marketing can help.  Determining how to find the best keywords can prove challenging. This is where Performance First Marketing can come help. Our Search engine optimization experts know how to draw your target audience to your content. Our team can look at your content and determine what keywords would have the biggest impact with the least amount of effort. Having a clear definition of your site’s purpose is essential in order to accomplish this to ensure we highlight both the general theme of your site and the specific topic of each article. Contact us today to see how […]

Keep Reading Importance of SEO Keywords

5 Common Myths About Digital Marketing

5 Common Myths About Digital Marketing

Because digital marketing is one of the only ways for businesses to get their voices heard online, it is necessary for many individuals and entities. However, if you ask anybody, they all have different ideas about digital marketing and how it really works. Some people will share their horror stories, while some will claim that digital marketing completely changed the way that others see their businesses. Today we want to take a look at some of the digital marketing myths that you might have heard that originally turned you away from choosing marketing for your business. Myths of Digital Marketing SEO is no longer relevant. Many people might tell you that they believe that SEO doesn’t play an important role in digital marketing anymore. However, search engines are how we access all information at our fingertips, whether we are on our laptops at work or our phones while we are relaxing at home. And as long as search engines will […]

Keep Reading 5 Common Myths About Digital Marketing