Adding Creativity to Your Marketing Efforts

Adding Creativity to Your Marketing Efforts

Delivering the most value to your business involves a strategic marketing campaign and the ability to stand out and gain your customer’s attention.   1. Use the Customer in the Creation Process Instead of working for the customer, incorporating them into the process using their thoughts and their ideas. An example of this would be Intuit who had their marketing team worked directly with their customers to understand the day-to-day functioning of small businesses and the difficulties they face. What they found is that tracking travel was a challenging process. Intuit’s response was to update their app to include tracking abilities that captured mileage automatically so tax time was went much more smoothly and easily. 2. Incorporate the Entire Customer Experience from Start to Finish The whole customer experience is important from the point where you attract the customer, through the support you offer for your product, all the way to the ongoing contact and assistance for your customer that […]

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Twitter vs. Facebook for Businesses

Twitter vs. Facebook for Businesses

There is no avoiding social media, in specific, the two largest players, Facebook and Twitter, in this day and age. Ensuring your business is accessible, active, and engaging is a key strategy to your social media strategy and both of these platforms work extremely well for driving traffic and interest to your business and your website. Where do they differ? It comes down to the specific way in which each one can serve you. Facebook Vs. Twitter Functionality Facebook allows a private person or business to build connections with friends and family. Personal information, photos, and videos can all be shared on this platform, and certain posts can be made only viewable by specific people (which you have control over). There is greater flexibility in the media that can be uploaded, the characters you can use, and the length of posts. Twitter, however, is a platform for sharing ideas and news sources to a large, broad audience which may not […]

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How to Create Compelling Content

How to Create Compelling Content

Every marketing team is tasked with creating compelling content. Whether through blog posts, videos, podcasts, infographics, or e-books, the mediums available to create content are seemingly endless. But while everyone talks about compelling content, not many know how to articulate it. After all, what does “compelling” even mean? At its core, compelling content is really any content that captures the interest of a target audience in an entertaining fashion. Compelling content encourages an audience to seek out more. More blog posts, more-ebooks, more videos, until they have exhausted every corner of a website or social media channel for every scrap of information they can find. After all, the goal of content marketing is to entice visitors to learn about who you are and what you have to offer. Tips for Creating Engaging Content Listen to your audience As the saying goes, the customer knows best, so listen! Look into the questions they ask customer service representatives or on social media […]

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How to Make Use of Social Media Polls

How to Make Use of Social Media Polls

Social media polls are a good way of getting your audience interested in your content. Many social media platforms offer a poll feature, including Twitter, Instagram, and Facebook. There are many reasons that social media polls are effective in increasing user engagement. People like participating in polls and contributing to their opinions. Another plus is that they don’t take much time, so people are likely to do them. All they need to do is read a question and select a response. Not only do polls increase engagement with your online content, but they also provide valuable information about your users. Polls allow you to ask your audience questions that help you get to know their needs and wants. Having a strong understanding of your target audience makes it so that you can create content that they want to see. Having the guidance of a professional marketing team can prove useful when beginning to implement social media polls into your company’s […]

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SEO Tips for Beginners

SEO Tips for Beginners

Understanding search engine optimization (SEO) is a crucial part of creating a successful digital marketing plan. The online marketing world is so fast-paced that keeping up with the latest SEO trends can prove challenging. That said, mastering the basics of SEO can help boost your site’s ranking on search engine result pages. Here are a few basic tips for those who are just starting out with SEO. Keyword Research Keywords are an extremely important aspect of SEO. Conducting research allows you to determine what keywords your audience is searching for so that you can make certain to include those keywords in your content. That way, people searching for relevant keywords are directed towards your site. There are several options for online tools that guide you through the process of researching keywords. These tools allow you to discover what your intended users are searching for, so you can create content that will appeal to this group. Produce High-Quality Content In order […]

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5 Tips for Directing Traffic to Your Website

5 Tips for Directing Traffic to Your Website

Once your company has designed its website, the next step is to get people visiting your site. You need users interacting with your site in order to achieve your website’s goals. There are several techniques that are helpful for increasing the flow of traffic to your website. Having the help of a professional marketing team is especially useful when trying to increase visits to your site. This is where Performance First Marketing can assist you. Our team of experts has the knowledge necessary to help you implement a successful marketing strategy that will prove effective in drawing in your target audience. Produce Unique and Relevant Content You are going to attract more traffic to your website if you are consistently producing content that is useful and beneficial to your target audience. Clear and well-written content is going to appear attractive to your intended audience and will increase the odds that they will return to your site. Additionally, they are going […]

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Tips for Success with Facebook Ads

Tips for Success with Facebook Ads

Tips for Success with Facebook Ads | Facebook Advertising is rising in popularity as a platform that allows businesses to create and run their own advertising campaigns. One of the most appealing aspects of this service is that it provides metrics on the effectiveness of these campaigns, allowing your business to track the success of your ads.

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Tips for Conducting Market Research

Tips for Conducting Market Research

Creating a marketing plan that will effectively capture your target audience’s attention requires learning exactly what these users wants, needs, and what their interests are. Having knowledge about the consumers that you are trying to attract will help you come up with effective marketing strategies. Market research allows you to acquire information about your intended audience. There are two types of market research that your firm can use to collect data: primary and secondary research. Primary Research Primary research is done by directly seeking out information about your audience and their behaviors. You can do this through surveys, customer interviews, and focus groups. Primary research can either be conducted through explorative research or specific research. Exploratory research focuses on identifying broad issues that a company can take on. This is typically the first step taken when beginning to conduct research. One way to do this is through asking general questions either through surveys or through interviews. Specific research goes more […]

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How to Use Visuals on Your Website

How to Use Visuals on Your Website

Websites are a crucial part of a successful digital marketing plan. Keep in mind when designing your site that visuals are an incredibly effective addition to your company’s website. Visual content is attractive to viewers and is a useful way to capture your audience’s attention. Add a Header Including a header is a fantastic way to welcome users and get them interested in engaging with your page. Use Original Photos Photos make your website look visually appealing. Using your own photos is a much better option than using standard stock images. You can either take photos yourself or hire a professional photographer to take them for you. Create Infographics Infographics are a highly effective way of displaying data. Use them to your advantage when displaying statistics about your company. Include Animations Moving animations are eye catching and are sure to get viewers’ attention. You can use animations in a variety of ways, such as to emphasize a particular section of […]

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Everything You Need to Know About Data Breaches

Everything You Need to Know About Data Breaches

A data breach occurs when there is an unauthorized release of classified or sensitive information, which may include passwords, credit card numbers, confidential data, or other private information. A data breach can occur either by accident or through deliberate action; an official with access to the information may expose the data by mistake, or an unauthorized individual, also known as a cybercriminal, may hack into a company’s database. Many people believe that only large corporations are susceptible to data breaches. However, smaller organizations can fall victim to data breaches as well. A data breach can have massive consequences for both your company and for your clients. Not only does your reputation take a hit, but your clients have to face the negative outcomes of having their information stolen. Stolen bank or credit card numbers can result in large sums of money lost, and cybercriminals can use personal information to commit identity theft or fraud. On top of all of this, […]

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