How You Market Your Firm Matters: The Rhetoric of Social Media

5 Common Myths About Digital Marketing

As a business, you already know that social media is one of the best platforms to market your services and to gain potential clients. While you may have already perfected your website, maximized your SEO, established Facebook, Twitter, and Instagram accounts, your marketing success is still not guaranteed. There are lots of theories for success out there, but many studies show that the way in which businesses choose to interact across their platforms can greatly affect their prosperity. For those working in a professional industry, such as in the fields of law or medicine, it can be hard to straddle the line between marketing your business as a team of seasoned experts while avoiding the lackluster effect of a car salesman. Doing your homework can make a world of difference, however, between effectively reaching your clientele and seeming out of touch. Identify Which Platforms Work Best for You Your law firm has the best chance at standing out if you […]

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How Does Reputation Management Work?

Reputation Management services

Most people are familiar with the old adage about not getting a second chance to make a first impression, which is precisely why many businesses are right to be concerned when online searches relating to the companies generate negative results. Bad reviews, embarrassing pictures, and other types of damaging online material can lead to some consumers possibly adopting unfavorable views of companies based on material that may be misleading or completely false. If you need assistance managing the online reputation of your business, you will want to contact Performance First. Our Canoga Park office helps clients all over the nation, and you can have us discuss the best solution for your particular needs as soon as you call (818) 949-2618. Common Reasons to Invest in Reputation Management Some people believe that limiting their own online activity prevents them from being subject to negative online reputations, but a person or company’s reputation is not dictated solely by their own actions. In […]

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The Truth is, Everyone is Switching to Mobile Marketing

Lawyer Marketing

Everybody is looking for the best business solutions, especially when you are trying to get your business off the ground. Your business means everything to you so, by default, it means everything to us for you to get the start you deserve. Because it seems like everybody has their face glued to an iPhone or Samsung today, it’s important to consider how you can meet the demands of your business by switching to a mobile environment. Does the jump help or hurt? Why You Should Switch to Mobile Did you know that 75% of shoppers use mobile to make their purchases? Smartphones have shaped the way we look at a business, which is why we urge you to ensure you have aspects of your business set up on mobile platforms. Here are some of the reasons why mobile is making a difference in the way you market: Social Media Headed to Mobile: Mobile phones are rising when it comes to […]

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Your Firm’s Facebook Page: A Valuable Marketing Resource

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Many people are aware that businesses have Facebook pages. Even those that have yet to set up their own website have at least set up a page and profile with information about the business and the services they provide. Facebook is an easy-to-use and free way for people to get their feet wet in the world of marketing, but inexperienced business owners tend to just set up their page and leave it untouched for months or even years. Facebook is a valuable resource for you if you are planning to establish an online presence for your law firm. While setting up a nice profile picture and listing your hours of operation may be a good start, it is merely the first step. Facebook Insights Keep You In The Know All business pages on Facebook have an informational feature called Facebook Insights. They are simple and comprehensive graphs and numbers that detail the activity on your page. From the number of […]

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Why Hashtags Are Important and More Complicated Than You’d Think

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Social media has brought attention to the world of hashtags. What was originally considered to be the pound sign for most generations, is now a symbol all of its own. And it’s a very important one at that. Hashtags are like the labels to the internet’s giant file cabinet. With hashtags, we are able to sort and categorize content. It is easier for people to find relevant material they are looking for as well. As a business owner, if you are looking to take command of your presence online, mastering the hashtag should be one of your first steps. A Universal Marketing Strategy While hashtags used to only be associated with Twitter, the trend very quickly spread across all social media platforms. Today they have not only become essential to marketing for large businesses and corporations, and they flood our daily content whether it be food, politics, or fashion. Be Conscious of Your Platform A hashtag may seem like a […]

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Understanding Pay-Per-Click (PPC) Advertising

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Pay-per-click (PPC) advertising allows for even young businesses to quickly compete for valuable clicks from online consumers. With PPC advertising, an advertiser pays a publisher (most often a search engine) when visitors click on their ads through either a flat-rate (set rates for clicks) or bid-based (based on private auctions) agreements. For many companies, PPC advertising can be a highly cost-effective method of generating new business. When PPC campaigns are not properly managed, however, the results can end up being significant losses and countless missed opportunities. Developing a PPC Campaign Any successful PPC campaign is going to involve some research. Fortunately, PPC advertising usually provides incredible amounts of data to be scoured. One aspect that is critical to track is a company’s conversion rate as it relates to a website’s visitors. A conversion does not always necessarily have to mean a sale. For example, downloading material from the website or completing a contact firm can be counted as a conversion. […]

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The Importance of Making Your Website Mobile-Friendly

Online Marketing

The process of making your website user-friendly on portable devices, such as tablets or smartphones is called mobile optimization, and this new practice is absolutely vital to your business’s online presence. According to a study conducted by Google in December of last year, 79% of users who are dissatisfied with their mobile website experience are less likely to do business with that same website again. Design Is Key More specifically, mobile optimization is a process that involves multiple aspects of a website, such as a website design and loading speeds. Most recently, companies have had to adapt their SEO (search engine optimization) strategies for both desktop and mobile platforms, as search engines across the web have been altering their algorithms for ranking content in terms of mobile searches. In order for your website to have the best visibility on the web, regardless of the device used, your small business should employ a responsive web design (RWD). These websites are designed […]

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How Can I Make My Business Stand Out on Social Media?

5 Common Myths About Digital Marketing

Mostly everything starts with social media when it comes to your business. You work for months to years building up everything you have on social media, where you know it will reach the customers you care for the most, who have shown you endless compassion when it comes to your business. So how do you make your business stand out on social media and set it apart from the rest? How do you really engage your audience in this way? Making Your Business Stand Out Ask Your Audience What They Want: You want to do everything possible to learn as much as you can about your audience and connect with them on a personal level. Not only does this make them feel as if they are a part of your growing business, but it also helps you learn more about them so that you know what they want! Building meaningful relationships helps your business strive. This could be as simple […]

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Three tips to improve your website for mobile viewers

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Every website should take into consideration the following three aspects of programming their website for mobile devices. Code your website for mobile first A business tends to want to get its website up and running as soon as possible.  As a result, those creating the website may fail to code it for optimal mobile device viewing before making it live.  The typical plan is to wait until after the site has been designed for desktops to design it for mobile. The reasoning behind such a decision is that it seems to make sense to launch a website right away and begin capturing sales or clients as soon as possible. However, this rationale may be flawed.  Consider this – when mobile users visit your site just after it goes live, they may not like it or find it difficult to navigate.  Being disappointed or lost, they never return, and never become a conversion for your business. In other words, not coding […]

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Four ways to optimize your site for voice search

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The popularity of voice search technology has sky-rocketed in recent years.  People are going above and beyond the keyboard or touchscreen. More and more people now ask their digital assistants such as Apple’s Siri, Google Home, Microsoft’s Cortana, or Amazon’s Alexa when they want to know about the weather, where to find the best deals on clothes, or anything else their hearts desire.   Even now, over 50 percent of teens and over 40 percent of adults use voice search daily, according to one study conducted by Northstar Research on behalf of Google.  Other statistics reveal similar insights. By 2019, it’s estimated that Americans will own at least 67 million voice-assisted devices not including smartphones. Even though voice won’t entirely replace text, it’s obvious a major transformation is on the horizon.  Why is 2018 an important year for voice search, and how does a website use this technology to its advantage? 1) Utilize full phrases Voice search is changing SEO. […]

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