Are There Differences Between Marketing, Advertising, and Sales?

Online Marketing

So you’re just now becoming interested in marketing your business so that you can gain new opportunities. You want to relate to the perfect audience and build your business from the ground up so that you can start selling and working your way toward success. But you still don’t know that marketing and advertising… they are two totally different things. And sales are another aspect altogether. You thought they all went hand in hand, and you aren’t sure what all these different concepts mean, or what a marketing plan is and how it will help you. Today we will look at all these aspects and what it means when it comes to building a better business. Marketing, Advertising, and Sales Marketing: Marketing consists of 4 P’s: product, price, place, and promotion. The product is the exact product you’re selling, and the price is the intended price that you use for your product. Place refers to where your client is located […]

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Every Business Could Benefit From Engaging With Their Audience

Social Media Management

Many social media networks are extremely active right now, from Facebook, Twitter, and Instagram, to Pinterest and Google Plus. If you own a small business, you probably already know that one of the best ways to improve your business is to start at the roots and find out who your audience truly is from the inside-out. You want to grow your social media presence the right way, which means learning how to engage your audience with useful posts, offers, and so much more. Helping You Engage Your Audience Today we will focus on some of the ways that you can engage your audience and keep them coming back to the important posts and updates you don’t want them to miss! By involving your audience in everyday conversation and giving them something to look forward to, you are making your audience feel like an important aspect of your business. You don’t want your business to be “unfollowed” on Facebook, or left […]

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How Social Media Marketing Opportunities Are Changing in 2018

For companies that want to stay ahead, listen up: because there are tons of new, great marketing tactics available for 2018! From changes in the way we see companies on our mobile phones, to new ways to personalize your content and be seen, we’re looking forward to it all. Today we want to share some of these things with you so you can get a head start on improving your business for the New Year and rising in the ranks! New in Social Media for 2018 Integrating Mobile: Almost everybody owns a smartphone today. In fact, statistics show us that 2 billion people use smartphones today! Many companies fail to realize that, most of the page-visiting done every day by customers is done on the phone. That’s why smartphones and social media go hand in hand. Research shows that mobile is on the rise. Just look at Facebook, who claims to have had a 20% rise this year compared to […]

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Why you absolutely must include SEO in your marketing strategy

Search Engine Optimization

Each month, over 100 billion searches take place on Google. That’s one hundred billion reasons to ensure that you’re doing all you can to increase your search engine optimization (SEO).  Of all possible marketing strategies that exist, it’s easy to argue that SEO is the most cost-effective.  In an average year, most businesses spend the majority of their online marketing budget on SEO and pay-per-click advertising.  According to, companies spent $65 billion on SEO in 2016.  That’s because they know that search engines like Google bring results – increased traffic that translates into leads that translate into real business.   Every marketing strategy and channel has its rationale.  Perhaps Twitter is the best way to create an online contest, or email campaign the best method by which to promote a special offer.  But search engines have been shown to be successful at delivering low-cost, ongoing value on a long-term basis.  Any business not investing in SEO is leaving a […]

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Optimizing Video and the Power of YouTube

youtube video marketing for law firms

Videos are increasingly an integral part of any online marketing strategy, however, despite the increase in use and acceptance, the power of videos it common under-leveraged as video optimization is not as commonly practiced as website and content optimization.  Taking these steps is essential to your video content taking full advantage of the hundreds of millions of hours of videos watched on YouTube every single day. In an article by Search Engine Land, there are factors that impact your YouTube ranking.  Much like Google, YouTube has its own algorithmic hooks that drive rankings.  These include: Watch time Keyword relevance, number of subscribers and viewer reactions such as comments, likes and dislikes. A few things you need to consider to benefit from the vast YouTube audience include:  Provide the right types of content – make sure that the content is educational or appeals to the emotional needs of your target audience.  It is important to recognize that viewers aren’t there looking […]

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How do I get my firm visibility on the internet?

Online Marketing

How do I get my firm visibility on the internet?  This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to?  Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed.  The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search.  According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these […]

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Four simple and effective online media tools

online tools

Managing a website can be cumbersome.  There are many topic areas to cover, each of them encompassing a vast scope of knowledge.  Many books have been written on search engine optimization (SEO) alone.  And that’s just one topic, albeit an important one.   So the question becomes: how do you manage your time with maximum efficiency?  Every person or company has a different budget.  But we’re all short on the most critical commodity of all: time.   Just ask billionaire businessman, Dallas Mavericks owner, and Shark Tank star Mark Cuban.  He notes that time is the most valuable asset anyone has and that it can’t be bought, found, stored, or traded.      Fortunately, several tools exist that can leverage your digital outreach while saving you time.  Sounds great, right?   BuzzSumo, Buffer, UnfollowSpy, and MailChimp cover a large portion of managing content for websites, blogs, and social media. Analytics, social media, and email BuzzSumo offers a means by which to […]

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10 Ways to Get Your Website Noticed

1. Show up on Search Engines Make sure your site is optimized for search engines of SEO (Search Engine Optimization). This is both an art and science but if done properly will increase the quality and quantity of traffic to your website. through organic (unpaid) search results. Tools such as “keywords” and positioning key content throughout your website will be one of the primary ways to help you succeed at SEO. 2. Search Engine Marketing Search Engine Marketing (SEM) is essential to get your site at the top of the listing page when a search for “YOUR SERVICE” near me is done. This will cost a little money for advertisement purchases but can be a very efficient use of marketing funds. 3. Get Listed In the cyber world, getting listed in online directories is better than having a personal assistant. These are effectively sites you’ve heard of and they work really hard getting people to their sites and once they […]

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Do you have enough citations on your site?

Legal Marketing Citations

Do you have enough citations on your legal website? Do you have enough citations?  Sounds like an “opposite” question given that most folks don’t want any citations.  The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight.  The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street.  In the World […]

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Why Use Geofence Advertising?

What Is Geofencing?  Well, it is not the act of dressing in an all-white uniform and challenging folks around the globe to a sword fight with a flexible metal sword.  What it is, in fact, one of the essential tools to get your business found locally. Geofencing is a way to create a digital “fence” to determine when a device like a smartphone has entered the fence, permitting messaging to the device via text messaging or email.  This is accomplished by using global positioning (GPS) or radio frequency identification (RFID) data to create a virtual boundary.  This location-based knowledge is a powerful way to market to a prospective customer near your business as if you’re offering legal services to the Philadelphia market, someone in San Francisco is unlikely to benefit from messages about your business and services.So how does this work as a practical matter?  When Geofencing is used, hyper-local triggers can be set up triggering new and specific ways […]

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