Why you absolutely must include SEO in your marketing strategy

Search Engine Optimization

Each month, over 100 billion searches take place on Google. That’s one hundred billion reasons to ensure that you’re doing all you can to increase your search engine optimization (SEO).  Of all possible marketing strategies that exist, it’s easy to argue that SEO is the most cost-effective.  In an average year, most businesses spend the majority of their online marketing budget on SEO and pay-per-click advertising.  According to entrepreneur.com, companies spent $65 billion on SEO in 2016.  That’s because they know that search engines like Google bring results – increased traffic that translates into leads that translate into real business.   Every marketing strategy and channel has its rationale.  Perhaps Twitter is the best way to create an online contest, or email campaign the best method by which to promote a special offer.  But search engines have been shown to be successful at delivering low-cost, ongoing value on a long-term basis.  Any business not investing in SEO is leaving a […]

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Optimizing Video and the Power of YouTube

youtube video marketing for law firms

Videos are increasingly an integral part of any online marketing strategy, however, despite the increase in use and acceptance, the power of videos it common under-leveraged as video optimization is not as commonly practiced as website and content optimization.  Taking these steps is essential to your video content taking full advantage of the hundreds of millions of hours of videos watched on YouTube every single day. In an article by Search Engine Land, there are factors that impact your YouTube ranking.  Much like Google, YouTube has its own algorithmic hooks that drive rankings.  These include: Watch time Keyword relevance, number of subscribers and viewer reactions such as comments, likes and dislikes. A few things you need to consider to benefit from the vast YouTube audience include:  Provide the right types of content – make sure that the content is educational or appeals to the emotional needs of your target audience.  It is important to recognize that viewers aren’t there looking […]

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How do I get my firm visibility on the internet?

Online Marketing

How do I get my firm visibility on the internet?  This is a question that plagues many small businesses and is particularly important for specialized business that buyers don’t require on a daily basis; Law firms certainly fall into this bucket and the average consumer typically doesn’t have a Rolodex of attorneys for that just in case moment when most folks believe, “that won’t happen to me.” And then when it does, who do they turn to?  Twenty years ago, most people would pick up the phone and call a friend, family member or workmate but today the trend has changed.  The smartphone and the proliferation of the World Wide Web have caused most people to turn to the web and social media for most of their “fill in the blank product or service” near me, otherwise known as location-based search.  According to Google, since 2011 the near me search has increased over 3400% and more than 80% of these […]

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Four simple and effective online media tools

online tools

Managing a website can be cumbersome.  There are many topic areas to cover, each of them encompassing a vast scope of knowledge.  Many books have been written on search engine optimization (SEO) alone.  And that’s just one topic, albeit an important one.   So the question becomes: how do you manage your time with maximum efficiency?  Every person or company has a different budget.  But we’re all short on the most critical commodity of all: time.   Just ask billionaire businessman, Dallas Mavericks owner, and Shark Tank star Mark Cuban.  He notes that time is the most valuable asset anyone has and that it can’t be bought, found, stored, or traded.      Fortunately, several tools exist that can leverage your digital outreach while saving you time.  Sounds great, right?   BuzzSumo, Buffer, UnfollowSpy, and MailChimp cover a large portion of managing content for websites, blogs, and social media. Analytics, social media, and email BuzzSumo offers a means by which to […]

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10 Ways to Get Your Website Noticed

1. Show up on Search Engines Make sure your site is optimized for search engines of SEO (Search Engine Optimization). This is both an art and science but if done properly will increase the quality and quantity of traffic to your website. through organic (unpaid) search results. Tools such as “keywords” and positioning key content throughout your website will be one of the primary ways to help you succeed at SEO. 2. Search Engine Marketing Search Engine Marketing (SEM) is essential to get your site at the top of the listing page when a search for “YOUR SERVICE” near me is done. This will cost a little money for advertisement purchases but can be a very efficient use of marketing funds. 3. Get Listed In the cyber world, getting listed in online directories is better than having a personal assistant. These are effectively sites you’ve heard of and they work really hard getting people to their sites and once they […]

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Do you have enough citations on your site?

Legal Marketing Citations

Do you have enough citations on your legal website? Do you have enough citations?  Sounds like an “opposite” question given that most folks don’t want any citations.  The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight.  The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street.  In the World […]

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Why Use Geofence Advertising?

What Is Geofencing?  Well, it is not the act of dressing in an all-white uniform and challenging folks around the globe to a sword fight with a flexible metal sword.  What it is, in fact, one of the essential tools to get your business found locally. Geofencing is a way to create a digital “fence” to determine when a device like a smartphone has entered the fence, permitting messaging to the device via text messaging or email.  This is accomplished by using global positioning (GPS) or radio frequency identification (RFID) data to create a virtual boundary.  This location-based knowledge is a powerful way to market to a prospective customer near your business as if you’re offering legal services to the Philadelphia market, someone in San Francisco is unlikely to benefit from messages about your business and services.So how does this work as a practical matter?  When Geofencing is used, hyper-local triggers can be set up triggering new and specific ways […]

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Finding Your Niche – The Most Important Factor for your Firm

Finding Your Niche- The Most Important Factor for your Law Firm Of all the factors to consider when marketing a product or service, or creating content to that end, one stands out above the rest.  Many people neglect to even consider this factor.  Some have never even heard of it.  Yet this factor is key and disregarding it can spell certain doom for your business.  At the same time, capitalizing upon it can produce dramatic success. The factor in question is that of targeting a specific niche.  Determining the audience to which you want to market your product or service is key.  If you don’t keep in mind the people who need what you can provide, how can you expect to reach them?  And if you can’t reach them, you certainly can’t expect to find many clients or customers.  This holds true for all businesses, across all industries, at all times, and throughout the world. Entrepeneur.com summarizes the concept in […]

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6 Ways to Maximize Your Online Marketing Without “Tricks”

Online Marketing

6 Ways to Maximize Your Online Marketing The goal of marketing is to increase brand awareness and get referral sources and clients. While internet marketing opens new avenues for achieving these goals, it’s not all that different than offline marketing. Focusing too much on SEO “tricks” can miss the point of what you should really focus on to grow your business. Want a solid online marketing strategy that will stand the test of time and never become outdated? These 8 methods are no-fail methods for achieving your marketing goals.   #1. Sponsor local events Your law firm can sponsor a little league team, charity run, or pro bono organization in your area to not only help your community and increase brand recognition but even improve your online marketing strategy. How? Sponsoring events will usually come with links from the organization’s website to your firm’s website. These completely natural and high-authority links are valuable because they help improve your firm’s website […]

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4 Tips for Lawyers to Earn Leads and Traffic Through SEO

4 Tips for Lawyers to Earn Leads and Traffic Through SEO   About 21.9 percent of prospective clients search for a lawyer online. This is according to Lawyernomics. Robert Ramirez, a senior SEO analyst for Bruce Clay, Inc., presented his ideas in his Legal Marketing Series. Even legal firms need to optimize their online presence if they want to have more leads and traffic, and SEO plays a big part in it. In it, he outlined four tips on how to the convert prospective legal clients from online searchers.   Using local keywords   Lead conversion does not happen overnight so your digital marketing expectations should be set accordingly. It will take years to rank highly in search engines, as it is a very competitive marketplace. The first thing to do is beef up local presence. For instance, you specialize in personal injury. Your target practice area is the entire Southern California and your base is in Thousand Oaks, Ventura […]

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