Useful Features of Yoast SEO Plug-in for WordPress

Yoast SEO

Yoast is the most common SEO plug-in for WordPress sites. It’s widely regarded to as the best plug-in for SEO. Yoast provides a comprehensive overview of the most important aspects of SEO combined with a simple user interface. There are two main things that Yoast looks for: Search Engine Optimization Factors Readability Factors Within each of these components are many details that can, in terms of both SEO and readability,  affect the strength of a web page’s content Useful SEO features of Yoast Yoast looks for many of the most important aspects of SEO and allows you to change them easily. Some of these include:   Keyword Strategy: What is the focus keyword for this page, and how is it used throughout the copy? Keyword density and use of the keyword in headings are a few of the measured variables.   URL Slug and Meta Description: Yoast allows you to easily modify the way your page will appear in search […]

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How Are You Distributing Your Content?

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You may be adding loads of new content to your website, and you might be completely confident that the content is fresh and fun and engaging. When content is not being properly shared, however, it might not be seen by the audience most likely to appreciate it or act on it. Content management is typically divided into three possible channels: owned media, paid media, and earned media. Do you need assistance managing your company’s online content? Contact Performance First today at (818) 949-2618 to have us explain how we can help generate additional traffic for your website that increases your conversion rates. Owned Media Content Distribution Owned media refers to online properties that are owned by a company, including its website, blog, and social media accounts. Companies typically have the greatest control over their owned media. Essentially, owned media is an extension of a company’s brand. Much of the content being shared through content distribution methods is owned media. The […]

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Understanding the Importance of Video Marketing

youtube video marketing for law firms

Video traffic will account for 82 percent of all consumer internet traffic by 2021, with a threefold increase in global video traffic from 2016 to 2021, according to a September 2017 visual networking index from Cisco Systems, Inc., the largest networking company in the world. The index also estimated that live internet video will be 13 percent of internet video traffic by 2021 and is expected to grow 15-fold during that same time span. For many companies, video’s ease of use makes it a preferable method of communicating a message to consumers. Videos are easily understood by most people who watch them and can help avoid the confusion and miscommunication a written text could involve. Kinds of Video Marketing When considering an investment in video marketing, you should first decide the types of videos you want to use. For example, a brand video can help tell a consumer about your firm’s history and explain the types of services you provide. In […]

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Why SEO is Important to Businesses of All Sizes

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Most business owners are well aware of the importance of having their company’s website appear highly in search engine results pages (SERPs). Search engine optimization (SEO) is the phrase that refers to tactics used to improve or maintain visibility in the free (otherwise known as non-paid, organic, or natural) SERP listings. SEO practices largely relate to SERP listings for major search engines such as Google or Bing, but such search engines constantly revise the algorithms they use to determine how wesbites are ranked in such listings. Performance First provides SEO services for clients nationwide. Types of SEO Services in California A company’s SEO strategy rarely involves a single action or type of maintenance. In most cases, a business will need to take multiple steps in order to maximize its SEO potential. Most cases generally begin with an exhaustive review of a company’s existing website. The ways that HTML is structured and coded on a website can have a dramatic impact […]

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How You Market Your Firm Matters: The Rhetoric of Social Media

5 Common Myths About Digital Marketing

As a business, you already know that social media is one of the best platforms to market your services and to gain potential clients. While you may have already perfected your website, maximized your SEO, established Facebook, Twitter, and Instagram accounts, your marketing success is still not guaranteed. There are lots of theories for success out there, but many studies show that the way in which businesses choose to interact across their platforms can greatly affect their prosperity. For those working in a professional industry, such as in the fields of law or medicine, it can be hard to straddle the line between marketing your business as a team of seasoned experts while avoiding the lackluster effect of a car salesman. Doing your homework can make a world of difference, however, between effectively reaching your clientele and seeming out of touch. Identify Which Platforms Work Best for You Your law firm has the best chance at standing out if you […]

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How Does Reputation Management Work?

Reputation Management services

Most people are familiar with the old adage about not getting a second chance to make a first impression, which is precisely why many businesses are right to be concerned when online searches relating to the companies generate negative results. Bad reviews, embarrassing pictures, and other types of damaging online material can lead to some consumers possibly adopting unfavorable views of companies based on material that may be misleading or completely false. If you need assistance managing the online reputation of your business, you will want to contact Performance First. Our Canoga Park office helps clients all over the nation, and you can have us discuss the best solution for your particular needs as soon as you call (818) 949-2618. Common Reasons to Invest in Reputation Management Some people believe that limiting their own online activity prevents them from being subject to negative online reputations, but a person or company’s reputation is not dictated solely by their own actions. In […]

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The Truth is, Everyone is Switching to Mobile Marketing

Lawyer Marketing

Everybody is looking for the best business solutions, especially when you are trying to get your business off the ground. Your business means everything to you so, by default, it means everything to us for you to get the start you deserve. Because it seems like everybody has their face glued to an iPhone or Samsung today, it’s important to consider how you can meet the demands of your business by switching to a mobile environment. Does the jump help or hurt? Why You Should Switch to Mobile Did you know that 75% of shoppers use mobile to make their purchases? Smartphones have shaped the way we look at a business, which is why we urge you to ensure you have aspects of your business set up on mobile platforms. Here are some of the reasons why mobile is making a difference in the way you market: Social Media Headed to Mobile: Mobile phones are rising when it comes to […]

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Your Firm’s Facebook Page: A Valuable Marketing Resource

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Many people are aware that businesses have Facebook pages. Even those that have yet to set up their own website have at least set up a page and profile with information about the business and the services they provide. Facebook is an easy-to-use and free way for people to get their feet wet in the world of marketing, but inexperienced business owners tend to just set up their page and leave it untouched for months or even years. Facebook is a valuable resource for you if you are planning to establish an online presence for your law firm. While setting up a nice profile picture and listing your hours of operation may be a good start, it is merely the first step. Facebook Insights Keep You In The Know All business pages on Facebook have an informational feature called Facebook Insights. They are simple and comprehensive graphs and numbers that detail the activity on your page. From the number of […]

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Why Hashtags Are Important and More Complicated Than You’d Think

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Social media has brought attention to the world of hashtags. What was originally considered to be the pound sign for most generations, is now a symbol all of its own. And it’s a very important one at that. Hashtags are like the labels to the internet’s giant file cabinet. With hashtags, we are able to sort and categorize content. It is easier for people to find relevant material they are looking for as well. As a business owner, if you are looking to take command of your presence online, mastering the hashtag should be one of your first steps. A Universal Marketing Strategy While hashtags used to only be associated with Twitter, the trend very quickly spread across all social media platforms. Today they have not only become essential to marketing for large businesses and corporations, and they flood our daily content whether it be food, politics, or fashion. Be Conscious of Your Platform A hashtag may seem like a […]

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Understanding Pay-Per-Click (PPC) Advertising

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Pay-per-click (PPC) advertising allows for even young businesses to quickly compete for valuable clicks from online consumers. With PPC advertising, an advertiser pays a publisher (most often a search engine) when visitors click on their ads through either a flat-rate (set rates for clicks) or bid-based (based on private auctions) agreements. For many companies, PPC advertising can be a highly cost-effective method of generating new business. When PPC campaigns are not properly managed, however, the results can end up being significant losses and countless missed opportunities. Developing a PPC Campaign Any successful PPC campaign is going to involve some research. Fortunately, PPC advertising usually provides incredible amounts of data to be scoured. One aspect that is critical to track is a company’s conversion rate as it relates to a website’s visitors. A conversion does not always necessarily have to mean a sale. For example, downloading material from the website or completing a contact firm can be counted as a conversion. […]

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