5 Effective Advertising Techniques for Law Firms

5 Effective Advertising Techniques for Law Firms

Marketing is crucial for attracting new clients and growing your firm. The advertising techniques that you choose to determine how your brand’s name is viewed by potential clients. Here are five techniques that will help you improve your law firm’s online image and continue to attract a larger audience. Unique Branding Crafting your firm’s brand is the first step to effective advertising. Branding requires you to define your law firm’s image and message. What is it that you want to portray to your audience? Once you’ve answered this question, you can move forward with marketing your firm. The idea is to tell potential clients why they should choose your firm. Your advertising methods should clearly outline what it is that makes your firm special. Make Your Website User-Friendly Online-users value convenience. Ensuring that your firm’s website has a simple and easy to navigate format will appeal to users. Your site is your opportunity to explain to your audience who your […]

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5 Law Firm Marketing Strategies to Make Use of in 2019

5 Law Firm Marketing Strategies to Make Use of in 2019

Having a strong online profile is essential in order for your firm to remain competitive. Your use of digital marketing strategies affects how people view your company. There are so many online marketing strategies that your law firm can make use of that figuring out which ones will be the most effective can seem like a daunting task. Hiring a professional marketing company is the best way to come up with a digital marketing plan for your firm. This is where Performance First Marketing can help. Our team has the expertise to determine which marketing strategies your firm should make use of. Below are some of the top marketing strategies that your firm can start using in order to grow your online presence. Identify Your Target Audience Determining exactly who you are trying to appeal to is the first step in successful digital marketing. This makes it possible to craft content that this group will find attractive, which will draw […]

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Facebook Pay-Per-Click Campaigns

Facebook Pay-Per-Click Campaigns.

Online advertisements play a significant role in getting your law firm’s message across to a large audience. There are many ways to go about advertising online, including paid advertisements. A pay-per-click campaign essentially means that a company pays for their advertisement based on how many times the ad gets clicked on by online users. This method is extremely appealing to businesses, as it offers an easy way to create targeted ads and it tends to have fast results. There are several PPC advertising platforms that a firm can choose from, one of which is Facebook Advertising. How Does a Facebook PPC Campaign Work? Basically, your firm will pay a certain amount each time a user clicks on your ad. This price is called the cost-per-click (CPC) and is calculated based on how large of an audience you are able to engage. Your firm will create its advertisements using Facebook Ads Manager. Your ads will then appear in different places on […]

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Difficulties of Digital Marketing

Difficulties of Digital Marketing

A strong online marketing campaign is important for any law firm looking to remain competitive in today’s digital society. It is important to note, however, that there are certain threats that come with digital marketing. There are many benefits of digital marketing, but it is crucial to also remain aware of the downfalls of this type of marketing. Having an understanding of both the benefits and the potential dangers of digital marketing is imperative for having the most successful campaign. This is where Performance First Marketing can help. Our team has a thorough knowledge of how digital marketing works and can help advise you on what possible downfalls your firm should remain aware of. Online Marketing is Unpredictable It is an unfortunate reality that no matter how much time and money you put into your advertising campaign, there is no way to tell whether or not it will have success. There are ways of gauging whether or not a strategy […]

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AdHawk -What Is It and How Does It Work

AdHawk -What Is It and How Does It Work

Tracking and analyzing data is important for monitoring the success of your online marketing campaign. There are many ways to go about doing this, including doing so manually with spreadsheets. This takes an immense amount of time and effort, and when you are running several different campaigns, things can get complicated There are also services that track your data for you, but with so many options for marketing services out there, it can feel overwhelming and confusing to know which one is best for your company.  AdHawk is one online data tracking software that promises to make collecting and analyzing your data as easy as possible. In fact, their tagline is “simplify your digital advertising.” Sounds appealing, right? So how exactly does AdHawk work? AdHawk takes data from all of your online advertising campaigns and puts it in one place. This makes looking at your data easy and convenient. As you continue to use the service, AdHawk begins to track […]

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The Best Social Media Platforms for Law Firms

The Best Social Media Platforms for Law Firms.

A strong social media presence is an important aspect to include in your law firm’s marketing strategy. Social media allows you to connect with your audience, communicate your firm’s message, and draw in new clients. Effective use of social media will increase traffic flow to your site, which will, in turn, improve your pages search engine ranking. A higher ranking leads to higher visibility. Your potential clients are using social media. People in our tech-savvy society are turning to social media more frequently to search for the services that they need. As such, it is crucial that your firm is engaging with potential clients in order to remain competitive. Creating a connection with your intended audience is vital for building long-lasting relationships. Below are the top three social media platforms that law firms need to utilize to even begin making an impact. When you’re ready to take your online presence to the next level, contact the experienced online marketing team […]

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The Most Important Metrics to Measure in a Google Ads Campaign

The Most Important Metrics to Measure in a Google Ads Campaign

Google Ads is one of the most popular marketing campaigns out there. The goal of this service is to increase your visibility in Google’s search engine results page in order to increase traffic to your website. There are many different metrics that you can look at to see how effective your company’s Google Ads campaign is in achieving this goal. Marketing metrics are quantitative measurements that are used to track the success of a marketing campaign. This is a critical aspect of any online marketing plan, as it allows you to address whether or not your plan is bringing in your desired results. Hiring a professional marketing company is the best way to track metrics effectively. Our expert team at Performance First Marketing knows which metrics you should pay attention to and what goals your company should work towards to ensure your message is supported across every search engine. Important Types of Google Ad Metrics It is important to know […]

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Top 7 Digital Marketing Services

Top 7 Digital Marketing Services

Digital marketing is crucial for any business to compete in this online world. Reaching your target audience through digital marketing is allows you to expand your business quickly. There are a variety of digital marketing services available to help you with your online marketing plan. While these top 7 services can be effective in digital marketing, the team at Performance First Marketing can ensure they connect you with your audience. Search Engine Optimization Search engine optimization (SEO) is a way for you to get your site to rank at the top of a search engine results page. Factors like high-quality content, the use of relevant keywords, and the use of links in your copy work together to lead your intended audience to your content. At Performance First Marketing, we have a thorough understanding of SEO strategies and search engine algorithms and have the capability to assist you in making the necessary adjustments to your site to increase your content’s visibility. […]

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What is Google Ads and How Does it Work?

What is Google Ads and How Does it Work?

In the world of online marketing, a presence on Google is crucial. Google Ads is a service that allows companies to pay Google to display their ads, ensuring your audience sees your content. Companies can bid on keywords in order to have their ads show up on Google when users search for those keywords. With this service in place, your ad will pop up when people look for products or services that are similar to yours, guiding your intended audience to your content. But the tool only works if you know how to use it. At Performance First Marketing, we understand the importance of Google and the value of picking the right keywords can have on your content. We can help you determine the best keywords and help you utilize this online marketing service to drive traffic to your site. What Does Google Ads Do? Google Ads is a way to immediately take a step towards generating more interest in […]

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Importance of SEO Keywords

Importance of SEO Keywords

One of the most important aspects of creating effective online content is making sure that your desired audience is able to find it. Choosing the right SEO keywords is essential in making your articles easy to find online. Without the proper keywords, it is difficult for your article to get views. When you’re looking to expand your audience, our experienced SEO professionals at Performance First Marketing can help.  Determining how to find the best keywords can prove challenging. This is where Performance First Marketing can come help. Our Search engine optimization experts know how to draw your target audience to your content. Our team can look at your content and determine what keywords would have the biggest impact with the least amount of effort. Having a clear definition of your site’s purpose is essential in order to accomplish this to ensure we highlight both the general theme of your site and the specific topic of each article. Contact us today to see how […]

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