The Most Important Metrics to Measure in a Google Ads Campaign

The Most Important Metrics to Measure in a Google Ads Campaign

Google Ads is one of the most popular marketing campaigns out there. The goal of this service is to increase your visibility in Google’s search engine results page in order to increase traffic to your website. There are many different metrics that you can look at to see how effective your company’s Google Ads campaign is in achieving this goal. Marketing metrics are quantitative measurements that are used to track the success of a marketing campaign. This is a critical aspect of any online marketing plan, as it allows you to address whether or not your plan is bringing in your desired results. Hiring a professional marketing company is the best way to track metrics effectively. Our expert team at Performance First Marketing knows which metrics you should pay attention to and what goals your company should work towards to ensure your message is supported across every search engine. Important Types of Google Ad Metrics It is important to know […]

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Top 7 Digital Marketing Services

Top 7 Digital Marketing Services

Digital marketing is crucial for any business to compete in this online world. Reaching your target audience through digital marketing is allows you to expand your business quickly. There are a variety of digital marketing services available to help you with your online marketing plan. While these top 7 services can be effective in digital marketing, the team at Performance First Marketing can ensure they connect you with your audience. Search Engine Optimization Search engine optimization (SEO) is a way for you to get your site to rank at the top of a search engine results page. Factors like high-quality content, the use of relevant keywords, and the use of links in your copy work together to lead your intended audience to your content. At Performance First Marketing, we have a thorough understanding of SEO strategies and search engine algorithms and have the capability to assist you in making the necessary adjustments to your site to increase your content’s visibility. […]

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What is Google Ads and How Does it Work?

What is Google Ads and How Does it Work?

In the world of online marketing, a presence on Google is crucial. Google Ads is a service that allows companies to pay Google to display their ads, ensuring your audience sees your content. Companies can bid on keywords in order to have their ads show up on Google when users search for those keywords. With this service in place, your ad will pop up when people look for products or services that are similar to yours, guiding your intended audience to your content. But the tool only works if you know how to use it. At Performance First Marketing, we understand the importance of Google and the value of picking the right keywords can have on your content. We can help you determine the best keywords and help you utilize this online marketing service to drive traffic to your site. What Does Google Ads Do? Google Ads is a way to immediately take a step towards generating more interest in […]

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Importance of SEO Keywords

Importance of SEO Keywords

One of the most important aspects of creating effective online content is making sure that your desired audience is able to find it. Choosing the right SEO keywords is essential in making your articles easy to find online. Without the proper keywords, it is difficult for your article to get views. When you’re looking to expand your audience, our experienced SEO professionals at Performance First Marketing can help.  Determining how to find the best keywords can prove challenging. This is where Performance First Marketing can come help. Our Search engine optimization experts know how to draw your target audience to your content. Our team can look at your content and determine what keywords would have the biggest impact with the least amount of effort. Having a clear definition of your site’s purpose is essential in order to accomplish this to ensure we highlight both the general theme of your site and the specific topic of each article. Contact us today to see how […]

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5 Common Myths About Digital Marketing

5 Common Myths About Digital Marketing

Because digital marketing is one of the only ways for businesses to get their voices heard online, it is necessary for many individuals and entities. However, if you ask anybody, they all have different ideas about digital marketing and how it really works. Some people will share their horror stories, while some will claim that digital marketing completely changed the way that others see their businesses. Today we want to take a look at some of the digital marketing myths that you might have heard that originally turned you away from choosing marketing for your business. Myths of Digital Marketing SEO is no longer relevant. Many people might tell you that they believe that SEO doesn’t play an important role in digital marketing anymore. However, search engines are how we access all information at our fingertips, whether we are on our laptops at work or our phones while we are relaxing at home. And as long as search engines will […]

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Pay Per Click Marketing: Everything You Need to Know

Pay Per Click Marketing: Everything You Need to Know

Many business owners want to try something known as pay per click marketing but might have heard misconceptions about it that completely set them off. You might have heard that pay per click marketing is extremely expensive and so it has immediately turned you away from giving it a try. This is why it is important to be informed because there are some things you need to know about the process that might change your general perception. Things You Should Know About Pay Per Click PPC and SEO are not the same thing. SEO is a lot different from pay per click. It is a system that is meant to get your website to rank on search engines with promised results of getting your business on the first page. Pay per click (also known as PPC), is a way to launch a campaign based on what you pay in to have your ads placed on search engines. It is fast […]

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Mistakes That Businesses Tend to Make on Social Media Networks

5 Common Myths About Digital Marketing

Social media can be confusing for the business owner, but it is also one of the most successful options that you can have when you invite marketing into your business plans. Many businesses getting started on marketing campaigns will use social media as a way to draw in their audience but, if you make one simple mistake, it can lead to huge problems. This is why you want to be prepared for anything and look over some of the common mistakes that businesses tend to make when it comes to their social media. Mistakes Made Concerning Social Media Failure to Commit: There is nothing better than first opening your new Facebook page. The feeling of finally having your business on social media can be the best feeling ever, but too many people will receive this new page but fail to commit to it. This means that you might forget to update your page. Social media very quickly becomes one of […]

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Why Short Form Content Is Still Relevant in SEO

Why Short Form Content Is Still Relevant in SEO

Content is king. The simple truth of SEO is that if you want to rank high in search engine result pages, then your website needs to have content-rich pieces to not only solidify your expertise in your particular industry but also to garner the trust and loyalty of your web patrons. As with all things SEO related, the industry is having a paradigm shift, this time in the areas of content writing. Trends are emerging and many companies are shifting the way they write their content. Spurred on by studies indicating long-form content correlates higher with better engagement, rankings and more shares versus the old golden standard, short-form content, websites are beginning to shift away from the 500+ word blogs to ones averaging more than 2000 words. But longer posts don’t always mean better content. There’s still room on the internet for the short, sweet and powerful 500+ word blogs. Here’s why. Power of Short Form Content It should come […]

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The Power of Long Form Content in SEO

The Power of Long Form Content in SEO

We’ve previously discussed the importance of a content-rich as more content means more places and areas to put a greater number of keywords, effectively increasing searchability and SEO power.  But not all content is created equal and long-form content or pieces typically around 2,000 words, are beginning to have a more substantial impact. More and more websites are increasing the length of their content pieces beyond the standard, industry gold, 500-1,000 word posts. The benefits reported by a number of different studies and authoritative websites may prove to be a new industry standard. Why is Long Form Content Better? The great thing about long-form content is the myriad of benefits it provides with very few downsides: websites will be able to put and receive more links, organic traffic will climb, your brand authority goes up, you improve your sustainable content, and achieve better credibility. More Links and Organic Traffic With more content, you’re more likely to receive outbound links from […]

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How Website Blogs Help Your SEO

How Website Blogs Help Your SEO

In the 21st century, digital marketing is one of the most powerful ways to jumpstart your business’ online and marketing presence. There are many different ways for companies to market in the digital realm: PPC or email campaigns, exchanging backlinks, efficiently coded websites, and many others. But the most important aspect of your online presence, the one thing that will help people find your site organically or keep them coming back time and again, is a foundational concept. This one magical piece of the puzzle is content. Relevant, optimized content with well-chosen keywords is the primary driving force channeling traffic to your website and keeping it there. The best way to inject fresh, up-to-date content on your site is in the form of blogs. With more than 57 million American adults (39% of internet users) reading blogs, it should come as no surprise why they’re so useful. But, how can blogging be so powerful as to alter your ranking in […]

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