7 Digital Marketing Tips for Law Firms

7 Digital Marketing Tips for Law Firms

We live in a digital world. A vast majority of people who are in need of lawyers are searching for them through search engines such as Google. Having a solid online presence for your law firm is important in order to remain competitive. This entails having an informative and user-friendly website, engaging advertisements, and high-quality content. All of these factors work together to draw clients’ attention and create interest in your firm. 1. Utilize SEO SEO stands for search engine optimization and is a way of getting your site to rank higher in search engine result pages. Making use of keywords is one of the most essential aspects of SEO. Keywords are the words and phrases that users type into their search engines. Having an understanding of what your target audience is searching for allows you to strategically place relevant keywords into your copy, increasing the likelihood that your content gets seen. Including links back to your own site, as […]

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10 Terms That Every Online Marketer Should Know

10 Terms That Every Online Marketer Should Know

As you begin to immerse yourself into the world of online marketing, there are many words and phrases that you will see come up over and over again. Familiarizing yourself with the marketing lingo helps you understand what exactly it is that you are doing as you start implementing new marketing strategies. Here are ten key terms that anyone involved in marketing should know. Analytics Analytics is a way of measuring significant trends in data. This is important in digital marketing because it can show you how effective your marketing strategies are. Some trends you can measure are total visits to your site, bounce rate, and return on investment (ROI). B2B (Business to Business) This refers to businesses that sell to other business. B2C (Business to Consumer) This refers to businesses that sell to consumers directly. Bounce Rate Your bounce rate is the percentage of users who visit one of your website’s pages and then click off without interacting with […]

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Four Tips For Creating Quality Content

Four Tips For Creating Quality Content

Content marketing is a marketing strategy that centers around the creation and publication of content with the intention of drawing in a specific group of people. Content marketing has the potential of being a highly effective addition to your firm’s marketing strategy. It is important to note, however, that the type of content that you produce is determinant of your success. Regularly producing high quality and relevant content will help you attract new clients and grow your practice. Our team at Performance First Marketing has extensive knowledge of content creation and can help you determine how to best reach your desired audience. Below are four tips to assist you in your efforts to create better content. Stay Updated In order to create high-quality content regarding your craft, you need to keep yourself informed on the latest happenings in your business. Dedicate time every day to doing research on what is going on in your area of law. This means reading […]

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How to Attract New Clients to Your Law Firm

Clients are what keep law firms in business. Figuring out how to get new clients is a top priority for any firm that wants to remain successful. With so many options as to how you can go about growing your business, you may feel unsure of how to know which strategies are best for your firm. One of the best things that you can do in your efforts to grow your practice is turn to the professionals. Asking successful lawyers what has helped them draw in clients is a great place to start. If it worked for them, there is a good chance that it might work well for you. Additionally, hiring a professional marketing team is the best way to ensure that your firm comes up with a marketing plan that will attract your target audience. Allow us at Performance First Marketing to assist you in expanding your firm. Our team has the expertise and the experience necessary to […]

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5 Effective Advertising Techniques for Law Firms

5 Effective Advertising Techniques for Law Firms

Marketing is crucial for attracting new clients and growing your firm. The advertising techniques that you choose to determine how your brand’s name is viewed by potential clients. Here are five techniques that will help you improve your law firm’s online image and continue to attract a larger audience. Unique Branding Crafting your firm’s brand is the first step to effective advertising. Branding requires you to define your law firm’s image and message. What is it that you want to portray to your audience? Once you’ve answered this question, you can move forward with marketing your firm. The idea is to tell potential clients why they should choose your firm. Your advertising methods should clearly outline what it is that makes your firm special. Make Your Website User-Friendly Online-users value convenience. Ensuring that your firm’s website has a simple and easy to navigate format will appeal to users. Your site is your opportunity to explain to your audience who your […]

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5 Law Firm Marketing Strategies to Make Use of in 2019

5 Law Firm Marketing Strategies to Make Use of in 2019

Having a strong online profile is essential in order for your firm to remain competitive. Your use of digital marketing strategies affects how people view your company. There are so many online marketing strategies that your law firm can make use of that figuring out which ones will be the most effective can seem like a daunting task. Hiring a professional marketing company is the best way to come up with a digital marketing plan for your firm. This is where Performance First Marketing can help. Our team has the expertise to determine which marketing strategies your firm should make use of. Below are some of the top marketing strategies that your firm can start using in order to grow your online presence. Identify Your Target Audience Determining exactly who you are trying to appeal to is the first step in successful digital marketing. This makes it possible to craft content that this group will find attractive, which will draw […]

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Facebook Pay-Per-Click Campaigns

Facebook Pay-Per-Click Campaigns.

Online advertisements play a significant role in getting your law firm’s message across to a large audience. There are many ways to go about advertising online, including paid advertisements. A pay-per-click campaign essentially means that a company pays for their advertisement based on how many times the ad gets clicked on by online users. This method is extremely appealing to businesses, as it offers an easy way to create targeted ads and it tends to have fast results. There are several PPC advertising platforms that a firm can choose from, one of which is Facebook Advertising. How Does a Facebook PPC Campaign Work? Basically, your firm will pay a certain amount each time a user clicks on your ad. This price is called the cost-per-click (CPC) and is calculated based on how large of an audience you are able to engage. Your firm will create its advertisements using Facebook Ads Manager. Your ads will then appear in different places on […]

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Difficulties of Digital Marketing

Difficulties of Digital Marketing

A strong online marketing campaign is important for any law firm looking to remain competitive in today’s digital society. It is important to note, however, that there are certain threats that come with digital marketing. There are many benefits of digital marketing, but it is crucial to also remain aware of the downfalls of this type of marketing. Having an understanding of both the benefits and the potential dangers of digital marketing is imperative for having the most successful campaign. This is where Performance First Marketing can help. Our team has a thorough knowledge of how digital marketing works and can help advise you on what possible downfalls your firm should remain aware of. Online Marketing is Unpredictable It is an unfortunate reality that no matter how much time and money you put into your advertising campaign, there is no way to tell whether or not it will have success. There are ways of gauging whether or not a strategy […]

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AdHawk -What Is It and How Does It Work

AdHawk -What Is It and How Does It Work

Tracking and analyzing data is important for monitoring the success of your online marketing campaign. There are many ways to go about doing this, including doing so manually with spreadsheets. This takes an immense amount of time and effort, and when you are running several different campaigns, things can get complicated There are also services that track your data for you, but with so many options for marketing services out there, it can feel overwhelming and confusing to know which one is best for your company.  AdHawk is one online data tracking software that promises to make collecting and analyzing your data as easy as possible. In fact, their tagline is “simplify your digital advertising.” Sounds appealing, right? So how exactly does AdHawk work? AdHawk takes data from all of your online advertising campaigns and puts it in one place. This makes looking at your data easy and convenient. As you continue to use the service, AdHawk begins to track […]

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The Best Social Media Platforms for Law Firms

The Best Social Media Platforms for Law Firms.

A strong social media presence is an important aspect to include in your law firm’s marketing strategy. Social media allows you to connect with your audience, communicate your firm’s message, and draw in new clients. Effective use of social media will increase traffic flow to your site, which will, in turn, improve your pages search engine ranking. A higher ranking leads to higher visibility. Your potential clients are using social media. People in our tech-savvy society are turning to social media more frequently to search for the services that they need. As such, it is crucial that your firm is engaging with potential clients in order to remain competitive. Creating a connection with your intended audience is vital for building long-lasting relationships. Below are the top three social media platforms that law firms need to utilize to even begin making an impact. When you’re ready to take your online presence to the next level, contact the experienced online marketing team […]

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