Do you have enough citations on your legal website? Do you have enough citations? Sounds like an “opposite” question given that most folks don’t want any citations. The citations we speak of however are not issued by the police for speeding, running a traffic sign or having a busted-out taillight. The citations we are referring to are the callouts on the digital web that drive search engines to help prospective customers find you online. An interesting data point, which should not come as much of a surprise is that when a prospective buyer opens a browser page on his or her smartphone or computer and types in “personal injury attorney near me” they aren’t looking to find a bunch of companies with three last names and the word associates, something has happened and they’re looking to buy. Citations are a key way to make sure that these folks find you and not the guys down the street. In the World […]
What Is Geofencing? Well, it is not the act of dressing in an all-white uniform and challenging folks around the globe to a sword fight with a flexible metal sword. What it is, in fact, one of the essential tools to get your business found locally. Geofencing is a way to create a digital “fence” to determine when a device like a smartphone has entered the fence, permitting messaging to the device via text messaging or email. This is accomplished by using global positioning (GPS) or radio frequency identification (RFID) data to create a virtual boundary. This location-based knowledge is a powerful way to market to a prospective customer near your business as if you’re offering legal services to the Philadelphia market, someone in San Francisco is unlikely to benefit from messages about your business and services.So how does this work as a practical matter? When Geofencing is used, hyper-local triggers can be set up triggering new and specific ways […]
Finding Your Niche- The Most Important Factor for your Law Firm Of all the factors to consider when marketing a product or service, or creating content to that end, one stands out above the rest. Many people neglect to even consider this factor. Some have never even heard of it. Yet this factor is key and disregarding it can spell certain doom for your business. At the same time, capitalizing upon it can produce dramatic success. The factor in question is that of targeting a specific niche. Determining the audience to which you want to market your product or service is key. If you don’t keep in mind the people who need what you can provide, how can you expect to reach them? And if you can’t reach them, you certainly can’t expect to find many clients or customers. This holds true for all businesses, across all industries, at all times, and throughout the world. Entrepeneur.com summarizes the concept in […]
6 Ways to Maximize Your Online Marketing The goal of marketing is to increase brand awareness and get referral sources and clients. While internet marketing opens new avenues for achieving these goals, it’s not all that different than offline marketing. Focusing too much on SEO “tricks” can miss the point of what you should really focus on to grow your business. Want a solid online marketing strategy that will stand the test of time and never become outdated? These 8 methods are no-fail methods for achieving your marketing goals. #1. Sponsor local events Your law firm can sponsor a little league team, charity run, or pro bono organization in your area to not only help your community and increase brand recognition but even improve your online marketing strategy. How? Sponsoring events will usually come with links from the organization’s website to your firm’s website. These completely natural and high-authority links are valuable because they help improve your firm’s website […]
4 Tips for Lawyers to Earn Leads and Traffic Through SEO About 21.9 percent of prospective clients search for a lawyer online. This is according to Lawyernomics. Robert Ramirez, a senior SEO analyst for Bruce Clay, Inc., presented his ideas in his Legal Marketing Series. Even legal firms need to optimize their online presence if they want to have more leads and traffic, and SEO plays a big part in it. In it, he outlined four tips on how to the convert prospective legal clients from online searchers. Using local keywords Lead conversion does not happen overnight so your digital marketing expectations should be set accordingly. It will take years to rank highly in search engines, as it is a very competitive marketplace. The first thing to do is beef up local presence. For instance, you specialize in personal injury. Your target practice area is the entire Southern California and your base is in Thousand Oaks, Ventura […]
Blogging Trends In 2017 As bloggers not only are we reflecting on the highs of 2016 blogging strategies but we’re also reflecting on some of the things that we want to improve on. And you have to ask yourself, “what do we do for 2017?” “What are we trying to accomplish as bloggers?”, “what do we want to fix?” and how we want to make ourselves better as bloggers and make our blog brands that much better. Here are some tips and tricks on how to prepare yourself for the 2017 blogging season: * De- clutter your blogging space In every aspect that you can think of in terms of your workspace, your files on the computer etc * Keep posting more regularly than you are already doing instead of posting every six months, thereby losing out on your readers. * Do not use photos that aren’t yours as bloggers are being sued not only by photographers for using photos […]
TEN MOST COMMON SEO MISTAKES Keeping up-to-date with SEO takes a lot of time and patience. It is one of those things that does not stop evolving. The strategies will be affected by new algorithms and new questions that the user tend to ask google. Done right, SEO can bring a successful shout out session for your business. While dealing with SEO, most of you might think you are doing everything right. However, we have picked up the ten most common mistakes that should be avoided when devising your SEO strategy. 1. Wrong Keywords Despite what they say, keywords are half of the attempt of optimizing your site for the search engines. By overusing generic keywords, that are not usually in use, you will be doing serious harm to your SEO strategy. You can use numerous keyword generators online to keep up with your keyword game. 2. Overuse of Keywords Of all the things the google algorithms are, stupid is […]
Performance First, a leader in the legal marketing arena, is proud to announce the launch of our brand new website, PerformanceFirstMarketing.com! Keep an eye on this space for all the latest news and valuable information to help take your Law Firms marketing to the next level!