Lawyers, historically, have been reluctant to embrace the power of social media to enhance their brands and business development strategies. This is a shame. There are more than 320 million active users on Twitter, including millions of brands and accounts representing professional service providers. Those who manage the platform skilfully will find it a valuable source for building trust and engagement with potential clients, as well as a tool to help woo new recruits. Here are a few tips for lawyers looking to anchor their professional branding and thought leadership reputations on Twitter.
Follow the “Thirds” Rule
Though Twitter has only been around for just over a decade, its long enough for brands to discover the optimal usage of time on the platform. This is characterized as the “rule of thirds”. The rule states that in order to optimize your time using Twitter you should spend:
- ⅓ of your time sharing relevant content
- ⅓ of your time engaging with followers or other on the platform (replying, re-tweeting, or mentioning)
- ⅓ of your time discovering new influencers or reading new content
By following the rule of thirds, you will ensure you have spent the maximum amount of time to improve your brand awareness and reputation. At the same time, you will make sure your feed is balanced with the three general types of tweets: self-promotion, sharing, and conversation.
Tweet, and Tweet Often
Any social media plan requires dedication. For Twitter, that means tweeting consistently, at least 2-3 tweets per day. Tweets should be short and concise, using less than 100 characters rather than Twitter’s 140-character limit. Links should be added where appropriate to encourage retweets. And do not forget weekends, where engagement is highest.
Incorporate Relevant Hashtags to Spread Content
Though the term “hashtag” has become an internet meme in and of itself, there is a reason for their popularity. Hashtags act as file cabinet labels for the internet. By using hashtags, we can sort and categorize content. For law firms, creating relevant hashtags can be a useful tool to spread content, especially if you are a firm that has multiple practice areas and office locations. Not only this, tweets with hashtags receive twice as much engagement as tweets without them. But be careful, hashtags can be a double-edged sword if used improperly. A few simple rules to follow when using hashtags include:
- Use no more than two hashtags per tweet
- Don’t make hashtags too long
- Use hashtags designed to maximize reach to your potential clients
Law Firm Marketing Team in Los Angeles
If your firm does not have a presence on social media, you are missing out on an important opportunity to reach your audience. Social media is more than a marketing tool; it’s an opportunity to connect with potential clients and industry professionals.
Performance First offers cost-effective social media management services to promote your firm and increase your leads with a dynamic and customized social media marketing campaign that fits your needs. Call us at (818) 949-2618 or contact us online today to learn more about how we can help your firm make the most of social media.